Two words that cause my heart to sink: Case Studies. Most of the case studies I've seen are serious and dull as dirt. They read like a dry, long instructional booklet: illogical, nonsensical and technical. They are void of human life. Many are full of self promotion marketing spin with no educational benefit to the reader. In theory, case studies are good learning tools. In practice, most don't hold the attention of readers. Defining A Case Study Case studies are written accounts of a real or … [Read more...]
Using Targeted Testimonials To Build Conference Attendance And Increase Exhibitors, Sponsors
The most powerful sales and marketing tool that builds attendance or helps new exhibitors and sponsors sign on the dotted line is a targeted testimonial. Author and speaker Jeff Gitomer said it best: "When you say it about yourself, it's bragging. When somebody else says it about you, it's proof!" Most organizations use testimonials as part of their marketing strategy but fail to implement them to their full advantage. Take a look at these testimonials "The ABC conference was the best … [Read more...]
