Tag: case studies

Creating Case Studies That Rock Your Learners’ World

Two words that cause my heart to sink: Case Studies. Most of the case studies I’ve seen are serious and dull as dirt. They read like a dry, long instructional booklet: illogical, nonsensical and technical. They are void of human life. Many are full of self promotion marketing spin with no educational benefit to the … [Read more…]

Using Targeted Testimonials To Build Conference Attendance And Increase Exhibitors, Sponsors

The most powerful sales and marketing tool that builds attendance or helps new exhibitors and sponsors sign on the dotted line is a targeted testimonial. Author and speaker Jeff Gitomer said it best: “When you say it about yourself, it’s bragging. When somebody else says it about you, it’s proof!” Most organizations use testimonials as … [Read more…]