This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. Results from a recent CEIR study bolster that … [Read more...]
Sagacious And Substantive Gists We Should Appreciate, Comprehend And Respect Regarding Learning
Learning: it is probably one of the most misunderstood and misapplied concepts today. Many of us assume learning results from attending a class. We believe that our brains are like sponges that just absorb whatever it hears or sees. We presume that learning is a byproduct of listening to a lecture. We’ve even given names to this type of learning: auditory learning and passive learning. Oh how we’ve deluded ourselves into a false sense of security about learning. Five Wise Research-Proven … [Read more...]
Disrupting Our Own Conference Learning Models [Webinar]
![Disrupting Our Own Conference Learning Models [Webinar]](https://velvetchainsaw.com/wp-content/uploads/2016/03/Break-Free-by-Daniel-Keding-332x190.jpg)
The demands of our 21st Century conference participants mandate that we change our traditional event experience. Today’s workforce requires that our participants interact, think and work in collaborative ways. Yet our conferences persistently promote expert-directed, one-way passive monologues and panel dialogues. Our conferences continue to resemble the routines of the 19th and 20th century school. Our own models actually inhibit our participants’ authentic learning. We have to break free … [Read more...]
Why Bother With Conference Education Peer Discussions?
How many conference speakers have you seen that don’t want attendees asking, answering, commenting or participating during their presentations? From the speaker’s point of view, the presentation seems to be moving along nicely as the content is covered. The room is silent except the speaker’s voice. And surely that means that the audience is attentively listening and learning. Right? However, look at the audience and you’ll see from their body language that the speech is far from … [Read more...]
The Conference Lecture Paradox
When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Many attendees swear they learn a lot from those subject matter expert speeches. It’s a paradox. Attendees flock to general sessions and breakouts to hear a lecture. Yet science says they retain very little from it. Same goes for panels, but that's another post. Hat tips to authors Thom and Joani Schultz for their writings about learning … [Read more...]
Business Improvement Conference Education Trends
Does your conference education drive attendees’ business performance? Or are your offerings more a roll of the dice, leaving it up to chance that they impact the attendees’ job performance. The most effective and successful conferences focus their learning opportunities on sustaining attendees’ critical strategic skills, building evolving organizational capabilities and linking conference education to business performance. Five Business Improvement Conference Education Trends Executives … [Read more...]
Exposing Your Mental Model For Conference Education
Most conference organizers are not even aware of the mental models that drive their decisions—especially when it comes to conference education. Rarely do we openly examine or actively process our mental models. We just act. So those beliefs continue to govern our thoughts and decisions, without our awareness or knowledge. As a conference organizer, your primary task should be to develop appropriate and accurate mental models. That means your current thinking may need to change. Your … [Read more...]
More Dangerous Assumptions About Your Conference Education Part 2
The research* shows that much of what we do in our conference education is actually counterproductive. (*See partial list of research and books at the end of Dangerous Assumptions Part 1 post.) We spend too much of our conference time on delivery of information. The web is a better information delivery model than our events. We should shift our conference education focus to our attendees’ real business results. When we emphasize delivery for application instead of delivery for information … [Read more...]
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