Yes, what if they remember nothing from your event? “Meetings are often so overloaded with material that learning may be hurt more than it’s enhanced,” says Andrea Driessen, Chief Boredom Buster, No More Boring Meetings. (Read her article for seven ways to boost learning.) What’s worse than remembering nothing from the event? If attendees learned something and can’t apply it. Then they can’t improve their job performance. Learning Scrap Or Learning Gold? Learning comes before … [Read more...]
We Must Stop Promoting Conference Fast-Track, Artificial, Butt-In-Seat, Surface Learning
How are your conference attendees learning? Yes, of course we should ask, “What are they learning?” More importantly, we need to ask, “How are they learning?” We’ve got to confront the ineffectiveness of our conference education approaches! We must begin to offer effective alternatives to the traditional “sit and get” lecture. If we want to increase conference participant ROI and loyalty, we’ve got to just stop accepting speaker proposals, assigning speakers a time slot and then offering … [Read more...]
Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect
This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. Results from a recent CEIR study bolster that … [Read more...]
Sagacious And Substantive Gists We Should Appreciate, Comprehend And Respect Regarding Learning
Learning: it is probably one of the most misunderstood and misapplied concepts today. Many of us assume learning results from attending a class. We believe that our brains are like sponges that just absorb whatever it hears or sees. We presume that learning is a byproduct of listening to a lecture. We’ve even given names to this type of learning: auditory learning and passive learning. Oh how we’ve deluded ourselves into a false sense of security about learning. Five Wise Research-Proven … [Read more...]
Disrupting Our Own Conference Learning Models [Webinar]
The demands of our 21st Century conference participants mandate that we change our traditional event experience. Today’s workforce requires that our participants interact, think and work in collaborative ways. Yet our conferences persistently promote expert-directed, one-way passive monologues and panel dialogues. Our conferences continue to resemble the routines of the 19th and 20th century school. Our own models actually inhibit our participants’ authentic learning. We have to break free … [Read more...]
Why Bother With Conference Education Peer Discussions?
How many conference speakers have you seen that don’t want attendees asking, answering, commenting or participating during their presentations? From the speaker’s point of view, the presentation seems to be moving along nicely as the content is covered. The room is silent except the speaker’s voice. And surely that means that the audience is attentively listening and learning. Right? However, look at the audience and you’ll see from their body language that the speech is far from … [Read more...]
The Conference Lecture Paradox
When talking about conference education, most people think about the traditional lecture. It is perceived as the holy grail of much of the conference. Many attendees swear they learn a lot from those subject matter expert speeches. It’s a paradox. Attendees flock to general sessions and breakouts to hear a lecture. Yet science says they retain very little from it. Same goes for panels, but that's another post. Hat tips to authors Thom and Joani Schultz for their writings about learning … [Read more...]
Business Improvement Conference Education Trends
Does your conference education drive attendees’ business performance? Or are your offerings more a roll of the dice, leaving it up to chance that they impact the attendees’ job performance. The most effective and successful conferences focus their learning opportunities on sustaining attendees’ critical strategic skills, building evolving organizational capabilities and linking conference education to business performance. Five Business Improvement Conference Education Trends Executives … [Read more...]
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