Tag: conference education


Developing Conference Education That Provides Solutions To Customers’ Needs

Are you treating your conference attendees like commodities? Often conference organizers aim to make more revenue from their event. They are so focused on strategies and tactics to increase their profit that they risk damaging the one thing that makes them unique: their relationship with attendees. Conferences Should… Jeffrey Cufaude reminded me of the fragile … [Read more…]

Is Your Conference Primarily Focused On Speakers Or Attendees?

Is your conference primarily focused on speakers? Is it so focused on speakers that it’s become a conference of speakers speaking to other speakers because no one else attends the education sessions? Maybe you’re saying, “No, my conference is focused on attendees!” How To Tell If Your Conference Focus Is Speakers Or Attendees Here’s how … [Read more…]

Four Basic Conference Principles You Must Adopt

Brain drain or brain fuel? Which would you rather create for your conference attendees? Brain fuel for sure! Unfortunately, most conferences are nothing more than brain drains. The Traditional Conference Tension Conference organizers have to balance a common tension: fill seats versus creating a unique attendee experience. Usually, conference organizers land on the side of … [Read more…]

Social Media, Social Technology Tools And Social Learning For Your Conference

OK, I admit it. I’m an information junkie! I’m addicted to learning new information. Learning, My Drug Of Choice Learning is my drug of choice. I get a high when my internal light bulb flashes. With each aha, my body is flooded with endorphins. I consume hordes of information on a regular basis. I love … [Read more…]

Social Learning At Conferences: Moving From Passive Attendee To Active Participant

Have you ever received the elbow nudge during a workshop or conference? If you’re like me, you’ve even given a few to colleagues and friends. The Ubiquitous Elbow Nudge The elbow nudge occurs when a peer decides to emphasize something a presenter said. Suddenly you feel an elbow in your rib cage as your contemporary … [Read more…]

Boring Conference Education Creates Zombie Attendees

10, 11, 12, 13… I found myself counting the ceiling tiles. It was the only thing I could do to keep myself awake because I was so bored. I didn’t want to become one of the conference walking dead infected with the boredom virus. I had to force myself to pay attention. But it wasn’t … [Read more…]

Three Pitfalls To Your Conference Education Success

I was extremely irritated. In less than twenty minutes I visited four different conference education sessions. Each of them was a waste of my time. Two sessions were about content that I already knew, even though their session descriptions said they were for advanced audiences. One session had two bumbling, rambling presenters speaking jargon and … [Read more…]

Overcomplicating Conference Content Confuses Attendees

Is your conference content like an encyclopedia, a textbook or a report? Does your conference promote content-centric or learner-centric design? Unfortunately, most conferences default to content-centric design without even knowing it. SMEs Do It Difficultly If your conference prides itself on securing subject matter experts (SMEs) to present information, then consider the following. Your attempt … [Read more…]

Old Guard Conferences Vs. Cutting Edge Conferences

When the winds of change blow, some people build walls. Others build windmills. ~Chinese Proverb Conferences are divided today between Old Guard and Cutting Edge Conferences. Old guard conferences build walls when the winds of change blow. Cutting edge conferences build windmills to capture and leverage the winds of change. Old Guard And Cutting Edge … [Read more…]

Creating EPIC Conferences For Connected Times

Name two words that describe the web today. Connected and community are two that come to my mind. Conferences Are In The Connexity Business Amazon and eBay say they are in the connexity business-making connections and building communities. Both companies demonstrate that the web is less an information source than a social medium. Conferences need … [Read more…]