As a teenager in Roanoke, VA, I would hang out with my friends in Crossroads Mall. We would visit our friends who were working in various stores. We’d visit Robby in the Hallmark Card and Candy Store located in the mall’s main courtyard. We’d visit Sherry in the Hobby Shop. Tom in JCPenny. Mark in … [Read more…]
How healthy is your conference? Is it time for your conference to have a thorough physical exam? Is your conference experience in need of a health check-up? Is it in a state of dis-ease? Why Your Conference Needs A Checkup Here are three reasons why your conference needs a health checkup: 1. Avoid Dr. Fix-it … [Read more…]
Welcome to the world of conferences starring your industry speaker’s slide deck with a supporting role by you. If Ebert and Roper critiqued our conference presentations instead of movies, they would announce a huge two thumbs down for the majority of our speakers. If Entertainment Tonight was Conference Tonight, they would report a colossal loss of … [Read more…]
I love a cloned conference! Don’t you? Jeff Rodgers of Zap Creative has launched The Meetings Department that offers a plug and play template for your next meeting. Starting at $5,000, you purchase a cloned conference experience with a minute-by-minute show flow, script for general sessions and awards, walk-in and walk-out music and videos to … [Read more…]
Dear Conference Organizer: You are not your audience. You are not your customers. Yes, you have your own preferences, your own likes, your own tastes. But you are not planning that event for yourself. And what you like is probably far from what your audience likes. You have to get out of your own mind. … [Read more…]
It’s rare to find a silver bullet that actually works. And I’ve seen one lately. The Registrant List As A Lure For conference attendance acquisition, that bullet is the attendee list. The attendee list acts as a lure attracting those that have not registered yet. So let potential attendees see who else is already registered. … [Read more…]
It was an opening general session with a marquee headliner. I was anxious to hear him. The session started to great fanfare and hoopla. The Minute By Minute Replay Fifteen minutes later, I felt like I was watching those hideous commercials that theaters play before the movie trailers start. I was Waiting For Godot. The … [Read more…]
If you’re like me, you’re probably planning on attending at least one conference during the coming year. How do you prepare for your conference attendance? Do you make a list of goals or people that you want to meet before you attend? Or do you attend with a free spirit attitude and let spontaneity rule? … [Read more…]
