Tag: conferences


Give Yourself Permission To Take The Risk

In the next 12 months, you have a choice to make. Reimagine your annual meeting and mix it up. Or keep it the way it’s always been done. What Yes Promises A yes promises a breakthrough in helping your conference participants improve their effectiveness and professional careers. It promises a new, fresh and exciting experience. … [Read more…]

Put An End To Average, Status Quo, Ho-Hum, Boring Conference Education!

It’s time for conference organizers to mix it up and do things differently. I am so bored with the traditional conference format: opening general session in theater setting, followed by breakouts in theater or rounds, followed by lunch, followed by breakouts in theater or rounds, followed by reception or party. Really? Is that the best … [Read more…]

The Engagement You Need Most At Your Meeting

Engagement is an overused two-dollar word that has been tossed around like cascarons (Mexican confetti filled Easter eggs). Everyone uses that word. Yet rarely is their consensus on what it is and how we get it. Is The Presentation Engaging? In the conference and meetings world, we struggle with defining and observing engagement during our … [Read more…]

The Omnipresent Presentation: Does It Offer Good ROI?

Presentations are one of the most used and abused instructional methods. They are everywhere. Conferences, meetings, webinars, board rooms, seminars, workshops, exhibit halls, online learning. Worldwide, presentations are the most common method for training adults. (What’s The Use Of Lectures? by Donald Bligh). Most conferences rely 100% on lecture-based presentations. Show-And-Tell Revisited Remember show-and-tell from … [Read more…]

Conference Education: Moving From Learning Style Myths To Evidenced-Based

Meeting professionals are long overdue to retire learning style myths in favor of evidenced-based education. (So are ASAE and the Convention Industry Council-CIC-which promotes unscientific learning styles in the CMP Handbook!) It’s time for conference organizers to bridge the gap between learning research and practice. It’s time to bring the research into the conference planning for … [Read more…]

Are Conferences Flushing Education Dollars Down The Toilet?

Companies spent more than U.S. $125.88 billion in 2009 for training, including conference education. (ASTD 2010 State Of Industry Report) And less than 10% of what employees are taught sticks. (Influencer: The Power To Change Anything, VitalSmarts) That’s $113.29 billion dollars wasted, flushed down the toilet. What Really Matters The top two reasons people attend … [Read more…]

The Conference Attendee Of The Future

Is this the conference attendee of the future? It looks like a smart phone attached to a Segway. It’s a video conferencing robot that can be controlled from anywhere in the world. Imagine this: a remote conference attendee navigating the conference venue, interacting with colleagues, roaming the exhibit hall and performing a wide range of tasks. … [Read more…]

Conference Audiences Expect These Things

Conference audiences of days gone by were satisfied with the gathering of colleagues, a mediocre experience and a few useful tips. Today’s audiences are more demanding and sophisticated. They expect to learn practical and useful information that solves their individual problems. They expect speaker presentations that are compelling and memorable. And they expect to be … [Read more…]

Your Meeting Starts In Your Participants’ Mind

Want to make your meeting more successful? Help your meeting participants visualize its purpose and objectives before they arrive. It sounds so simple. Yet it is one of the most overlooked steps in conference and meeting planning. Meetings Start In Our Minds Your meeting starts in the imagination of your attendees. Regardless if it is … [Read more…]

Three Trending Tradeshow Sales Strategies

The trend for exhibit and sponsorship revenue is shifting away from the show floor. Brand marketers value marketing and sponsorship opportunities more than the exhibit real estate. The Facts…Are Changing 85% of a trade show’s revenue comes from space.  15% is from sponsorship and advertising. Source: Doug Ducate, President and CEO, Center for Exhibition Industry Research … [Read more…]