Five Questions For 21st Century Conferences August 26, 2013 by Jeff Hurt I believe that questions are the currency of today’s world. We should all be embracing questions like: What’s next? How does that impact me? Where do we go from here? What will it take to make this happen? Why and Why not? Five Questions For 21st Century Conferences And Their Organizers With hat tips and … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , conference best practices, conferences, meeting industry trends
Cheat Sheet: Using Group Talk As Discussions For Conference Education August 22, 2013 by Jeff Hurt The evidence is loud and clear that peer discussions are more effective than lectures if memory and knowledge retention, attitude, behavior and skill change, and learning are the goals. Just dividing a traditional lecture into 10 minute chunks and then giving the audience two to ten-minute breaks for time for discussion increases learning. How Discussions … [Read more…] Filed Under: Conference Education Tagged With: , active learning, active participation, adult learning, adult learning principles, adult learning strategies, conference best practices, conference education, conferences, discussions, lecture
How Are Your Conference Attendees Preprogrammed And Hard Wired? August 21, 2013 by Dave Lutz What type of “P” mindset do your conference attendees have? You need to know before you can start programming for your conference. In order to help answer three of your most conference planning pressing questions: Who are we designing this experience for? Who do we need to attract today, so that we’ll be relevant for … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, conferences, market segmentation
Your Conference Messaging Needs To Change Dramatically If You Want To Engage The Most Engaged August 20, 2013 by Jeff Hurt People who have the @Work State of Mind are exposed to a fire hose of constant communication. This communication comes from a variety of sources including customers, supervisors, suppliers, co-workers, family members, friends, professional colleagues and social networks. Their @Work State of Mind offers a wonderful opportunity to engage them in considering your conference messaging. … [Read more…] Filed Under: Attendance Marketing Tagged With: , '@Work State of Mind, conference marketing, conferences, decision makers, work, workplace trends
Reaching Decisions Makers With Conference Communication Has Changed August 19, 2013 by Jeff Hurt If you’re trying to reach decision makers—those attendees that matter most to your conference success—you need to understand that nine to five thinking is dead. These senior level executives have adopted a philosophy that work is no longer a place; it is a state of mind says the Forbes 2012 gyro report “The @Work State … [Read more…] Filed Under: Attendance Marketing Tagged With: , '@Work State of Mind, conference marketing, conferences, decision makers, work, workplace trends
How To Create A Bodacious, Mind-boggling, Unforgettable Conference Experience August 14, 2013 by Jeff Hurt Now, more than ever, conference organizers can’t continue to play it safe! Your annual conference is part of your organization’s brand experience. Most conference hosts and organizers understand the power of experience to inspire people and drive business growth. Yet few take the time to consider, plan and design an amazing conference experience. They just … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference experience, conferences, emotional experience, meeting planning best practices, unforgettable events, wow experience
Five Ways To Combine Conference Lectures With More Effective Education August 13, 2013 by Jeff Hurt In principle, there are many education methods that could replace conference lectures. The research is loud and clear that the majority of these education methods are more effective than the conference lecture. Yet, the conference lecture dominates the most conference education. Yes, the lecture has a place. Unfortunately, conference organizers give it too much prominence. … [Read more…] Filed Under: Conference Education Tagged With: , active learning, active participation, adult learning, adult learning principles, adult learning strategies, conference best practices, conferences, lecture
Want To Know Why Your Conference Fails At Changing Behavior? August 12, 2013 by Jeff Hurt The traditional lecture, the primary education method of your conference, fails at promoting learning! Yes, it’s true. The conference lecture is only good for transmitting information. (Bligh 1970, 2000). It is not good for changing attitudes, behaviors or skills. (Bligh 1970, 2000) The Lecture Is Good For Teachers Bad For Learners As long as your … [Read more…] Filed Under: Conference Education Tagged With: , active learning, active participation, adult learning, adult learning principles, adult learning strategies, conference best practices, conferences, lecture
Eight Web Verbs Associations And #Eventprofs Should Adopt August 6, 2013 by Jeff Hurt This post revisits one that was originally published in 2011 and has been updated it with two additional web verbs to adopt. In the next 20 years, eight dramatic technology trends will influence our connected world. We are already watching how these forces are shaping modern web culture. Kevin Kelly, co-founder and senior maverick of … [Read more…] Filed Under: Event Planning Tagged With: , association trends, conferences, meeting industry trends, nonprofit predictions, nonprofit trends
5 Conference Conditions That Lead To Attendee Focused Attention July 30, 2013 by Jeff Hurt Note: This post was originally published on July 11, 2011 and has been slightly edited. Attention is a payment of the brain’s resources. It requires that we adjust, engage and sustain each of our nine brain areas involved in attention. We must also exclude, suppress or ignore external and internal distracters–and often that’s the real … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference tips, conferences, engagement, meeting planning best practices
