I suspect that your association has taken advantage of eCommerce. It's probably how all of your organization's online transactions occur. But has your organization leveraged sCommerce? Defining Social Commerce (sCommerce) Social commerce is the use of social networks in the context of eCommerce transactions. It involves using social media that supports social interactions and user contributions to assist in the online buying and selling of products and services. ~ Wikipedia Yahoo was the … [Read more...]
Five Forces Reshaping Associations
This past week I heard an amazing presentation by technology guru and business futurist Scott Klososky. I've been following Scott since 2007 when I first hired him to present. His presentation, "Leveraging Disruptive Innovations For Business Success," was one of the best I've seen in a while. And, it has given me a lot to consider. Technology Mastery A Must To Succeed Today Scott says that all organization leaders need to have technology mastery to succeed today. If you don't, it's a … [Read more...]
Bob Garfield’s Chaos Scenario
“If you don’t like change, you’re going to like irrelevancy even less.” ~ General Eric Shinseki, 2003 The Chaos Scenario, by Bob Garfield, is about the historic re-ordering of media, marketing and commerce and traditional business triggered by the revolution in digital technology. It explores examples of adaptation to what is literally a new age of human endeavor. It is about the cutting edge, sometimes a laser scalpel and other times a guillotine. It is, in short, about crawling from the … [Read more...]
