Proving Conference Emotional Marketing Sponsor Spend January 14, 2014 by Dave Lutz The Bad News Exhibit-booth footprints are shrinking across nearly every industry. The Good News Marketing budgets are stable or growing. A real opportunity to develop and monetize bespoke sponsorship packages. Just be ready to prove how a sponsor’s investment delivers a meaningful return. Proving Sponsorship Activation As an organization, you need to shift those revenue … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
Sponsorships Change Dramatically In Radical Ground-Breaking Revolutionary Conferences November 12, 2013 by Jeff Hurt Think about your conference attendees for a minute. And think about the lives they lead on a daily basis. Now think about the roles corporate brands want to play in their lives as conference sponsors. That’s a hard thing for a brand to accomplish at a conference or even in the real world. Consider Your … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
The Sponsorship Whisperer Builds Trust With Each Encounter November 8, 2013 by Dave Lutz Horse whisperers move carefully, listen intently, and earn trust through each encounter, even with the most unruly of horses. And there’s a lot they can teach us about sponsorship sales. Many conferences struggle with flat or declining revenue from exhibitors and sponsors. For some, it’s because their attendees don’t have enough buying influence or authority. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
