Your Points System Should Influence Current Spend Decisions Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. Over the past couple of years, we’ve studied dozens of priority-point models to formulate best practices for progressive expos. … [Read more...]
Donna Kastner Promoted to Vice President
I’m excited to announce that Donna Kastner has been promoted to VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting! Donna’s contributions to our client consulting projects and innovation have grown steadily since joining our team two and a half years ago. Most notably, she’s led the charge for progressing our consulting muscles in the area of sponsor growth strategies for our clients. Donna has successfully run point on some of the largest consulting gigs that we’ve … [Read more...]
The Wrong Way To Approach Conference Sponsorship
Logos hanging from the ceiling at the tradeshow. Ads covering windows, elevator doors and escalator ramps. Symbols, signs and emblems stuck to the floor, carpet and wrapping columns. Logos on lanyards, room keys and conference bags. All of these are the traditional ways conferences approach sponsorship. And the majority of them have little value or ROI. Most of them are the wrong way to approach conference sponsorship today. Sponsorship Disruption Through Experiential … [Read more...]
Sponsorship: From Uninspiring To Really Mattering
When attendees interact with your sponsors, do they feel marginalized or like they really matter? Are you forcing your sponsors’ messages on your conference attendees or helping sponsors offer insights that attendees may actually value? Remember That Last Event You Attended Think back to an event that you attended. Quick: Do you remember any of the sponsors? Who were they and why do you remember them? Did you get something unexpected, participate in something memorable, or were you … [Read more...]
Proving Conference Emotional Marketing Sponsor Spend
Exhibit-booth footprints are shrinking across nearly every industry. The Good News There is a silver lining though: the opportunity to develop fruitful strategic partnerships. Just be ready to prove why a sponsor’s dollars are well spent on your organization. The Bad News More companies are demonstrating their products and services via digital technology rather than face-to-face events. That’s the bad news for your convention’s revenue-diversification model. Proving Sponsorship … [Read more...]
Sponsorships Change Dramatically In Radical Ground-Breaking Revolutionary Conferences
Think about your conference attendees for a minute. And think about the lives they lead on a daily basis. Now think about the roles corporate brands want to play in their lives as conference sponsors. That’s a hard thing for a brand to accomplish at a conference or even in the real world. Consider Your Attendees Again Keep thinking about your conference attendees for a moment. Think about the relationships they have with other things. Things like sports, music, art, movies and … [Read more...]
The Sponsorship Whisperer Builds Trust With Each Encounter
Horse whisperers move carefully, listen intently, and earn trust through each encounter, even with the most unruly of horses. And there's a lot they can teach us about sponsorship sales. Many conferences struggle with flat or declining revenue from exhibitors and sponsors. For some, it’s because their attendees don’t have enough buying influence or authority. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship … [Read more...]
