Time to Retire Your Platinum, Gold and Silver Sponsorship Levels September 22, 2017 by Dave Lutz The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. It’s time to reimagine the precious metal sponsorship categories — and unless you’re the … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , attendee-centric sponsorship categories, sponsorship, sponsorship activation, sponsorship levels
Helping Sponsors Turbocharge Through Activation September 2, 2015 by Dave Lutz Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity. Consumer events are … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsor activation, sponsor leverage, sponsorship activation, sponsorship best practices, strategic sponsorships
Proving Conference Emotional Marketing Sponsor Spend January 14, 2014 by Dave Lutz The Bad News Exhibit-booth footprints are shrinking across nearly every industry. The Good News Marketing budgets are stable or growing. A real opportunity to develop and monetize bespoke sponsorship packages. Just be ready to prove how a sponsor’s investment delivers a meaningful return. Proving Sponsorship Activation As an organization, you need to shift those revenue … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
Sponsorships Change Dramatically In Radical Ground-Breaking Revolutionary Conferences November 12, 2013 by Jeff Hurt Think about your conference attendees for a minute. And think about the lives they lead on a daily basis. Now think about the roles corporate brands want to play in their lives as conference sponsors. That’s a hard thing for a brand to accomplish at a conference or even in the real world. Consider Your … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
The Sponsorship Whisperer Builds Trust With Each Encounter November 8, 2013 by Dave Lutz Horse whisperers move carefully, listen intently, and earn trust through each encounter, even with the most unruly of horses. And there’s a lot they can teach us about sponsorship sales. Many conferences struggle with flat or declining revenue from exhibitors and sponsors. For some, it’s because their attendees don’t have enough buying influence or authority. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference revenues, conference sponsorship, expo revenues, expo sales, sponsor acquisition, sponsorship activation, sponsorship sales
