Tag: meeting best practices


Mall Science: What Your Conference Can Learn From The Mall

As a teenager in Roanoke, VA, I would hang out with my friends in Crossroads Mall. We would visit our friends who were working in various stores. We’d visit Robby in the Hallmark Card and Candy Store located in the mall’s main courtyard. We’d visit Sherry in the Hobby Shop. Tom in JCPenny. Mark in … [Read more…]

Six Research Tactics To Continually Improve Your Annual Meeting

R&D. Those three characters can strike fear in some and dread in others. Your annual meeting is just one touchstone in a portfolio of customer touchpoints. Like any gadget, service, or software, the annual meeting fills a need and provides solutions to customers. Usually it generates revenue for the organizing company. And like any good … [Read more…]

Make Your Hybrid Event A Romper Room Experience

  Are you old enough to remember the children’s television show Romper Room? It ran in the United States from 1954 to 1994. It also was televised in Australia, Canada, Japan, Puerto Rico, New Zealand and the United Kingdom. Hybrid Event Lessons From Romper Room Romper Room was aimed at children ages five and under. … [Read more…]

Digital & Virtual Event Technologies Defined

No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D. It can be perplexing. Especially when you are used to planning face-to-face events. Often people confuse terms and technologies. We have yet to adopt a standardized vocabulary for this emerging … [Read more…]

What Would Happen If? How To Eat Your Own Dogfood

“If you want to be disruptive, don’t start with your best practices,” says Unmair Haque. “Try instead with your industry’s worst practices and take tiny steps–or better yet, giant leaps–towards bettering them.” Umair Haque’s post, “Why You Should Focus On Your Worst Practices” got me thinking. His statement “Diet on your own dogfood” resonated with … [Read more…]

The Conference Life Cycle: Where Is Your Event In This Process?

All associations, businesses and professions must continually adapt in order to survive. Organizations, products and services go through a four stage life cycle: startup, growth, maturity and decline. Unless the organization reinvents itself, it declines and ceases to exist. The business life cycle also applies to conferences, meetings and events. Where do you think your … [Read more…]