Your meeting’s reach no longer stops at the conference room walls. Now technology makes it possible to reach people you never had access to before. The question is: How much should be live-only and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are a part of what is happening on site? Here is the PPT from our recent presentation at the 7th Annual Pharmaceutical Meeting Management Forum on What Is The Right Mix? Dave Lutz … [Read more...]
Does Your Hybrid Event Have The It Factor?
Your heart races as your fingers type at lightning speed. You're running behind schedule and want to make sure that you catch the opening general session online. Due to budget and schedule conflicts, you couldn't attend that annual meeting. You didn't want to miss some of the content so you registered as a virtual attendee. You login successfully. The live stream starts. Your give your full attention to the stream. You wait for it. And wait for it. Two minutes later, you are still … [Read more...]
Make Your Hybrid Event A Romper Room Experience
Are you old enough to remember the children's television show Romper Room? It ran in the United States from 1954 to 1994. It also was televised in Australia, Canada, Japan, Puerto Rico, New Zealand and the United Kingdom. Hybrid Event Lessons From Romper Room Romper Room was aimed at children ages five and under. Each Romper Room program opened with the infamous Jack-in-the-Box and the Pop Goes the Weasel theme song. 1. You can do it too. Join us. After the theme song, the hostess would … [Read more...]
Digital & Virtual Event Technologies Defined
No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D. It can be perplexing. Especially when you are used to planning face-to-face events. Often people confuse terms and technologies. We have yet to adopt a standardized vocabulary for this emerging technology. So, how do you know which type of digital solution is right for your needs? The type of … [Read more...]
Virtual Events Coming Out Party 2010 [Infographic]
2010 was the coming out party for Virtual Events. What was once viewed upon skeptically by meeting planners, trade show organizers, event marketers, and marketers is quickly becoming an integral part of one’s event and marketing strategies. The Virtual Edge Institute compiled 2010 surveys and created this Infographic as a resource for those considering going virtual, researching virtual or seeking to demonstrate the value of virtual. For more information about virtual and hybrid events, … [Read more...]
Toto, I Don’t Think We Are In The Meeting Venue Anymore
7 Tips For Successful Live Streaming Events This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s September edition of Convene. Recently we looked at the logistics needed for a successful hybrid event. That live streaming cheat sheet addressed the five types of hybrid events, provided a check list of what you need for live streaming an event, and provided nine questions to consider. So how do you create a … [Read more...]
Go Hybrid: A Live Streaming Cheat Sheet
This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s June edition of Convene. You've convinced your team that providing a hybrid event is good for your organization, your customers and your stakeholders. You’ve alleviated any fears about the virtual experience cannibalizing your face-to-face revenue. You’ve researched how other companies have used hybrid events successfully to serve their members and … [Read more...]
Let Your Content Run Wild And Free To Attract New Members And Retain Current Ones
With the explosion of social media comes the expectation that content should be free. How do you embrace that as a way to create greater demand for your face-to-face events — and attract new members? This past summer we've experienced a confluence of events with significant implications for the future of the meetings, events and association industrries. Attendance declined sharply at most events as associations struggled with the economy and the challenge of finding ways to attract new … [Read more...]
