This is not a typical story. The American Association of Suicidology's annual meeting had been growing steadily in recent years. When their reimagined conference couldn't take place in Portland, Ore., in late April, staff and volunteers went into overdrive to transition the physical meeting to a virtual one in a matter of days.They knew how critical it was to deliver much-needed content to their global community. Jonathan and Colleen will share the unvarnished truth about what they learned, … [Read more...]
Monetizing Your Virtual Conference When Competing with Free
If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. We’re on content overload and it’s only going to get noisier as the pandemic lingers. The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. I’ll never forget a blog post, entitled “Malcolm is Wrong," which Seth Godin penned … [Read more...]
Two Extremes Of Conference Content Capture: Bite Size Best
Do you provide content capture of your conference sessions? If you do, are your conference recordings experiencing a decline in consumption, especially those synced to PowerPoint? If not, I predict it’s just a matter of time before your royalties evaporate. Learning Re-enforcement and Attraction Capturing content at your premier face-to-face conferences is a must! Capturing and sharing premium conference content serves three primary purposes. If an attendee could not make a … [Read more...]
The Essential Stats You Need To Know About Face To Face And Virtual Events [Infographic]
Any of these stats surprise you? Do you plan to use digital events in the near future and if so, why? … [Read more...]
Eight Ways To Spook Your Remote Audience
Presenting to a face-to-face audience is difficult, even scary. Presenting to a remote audience in a webinar, teleseminar or virtual event is difficult squared. It can be frightening and unsettling. Eight Ways To Haunt Your Remote Audience Here are eight non-tips and tricks that horror movies avoid. These are guaranteed to create dread and fear in your viewers for the wrong reasons. 1. Ensure that viewers' distractions are more interesting than your presentation. Many horror flicks distract … [Read more...]
The Top Reason Your Virtual Presentation Failed
I remember the first time I gave a virtual presentation. I was in a small conference room with six other panelists. A camera on a stand faced me. To my left was a computer that looked like a mashup of the old overhead projector and a touch screen. A large screen displaying six feeds at once was on the wall in front of me. My presentation was sent via satellite to 21 other remote locations each with an audience of 30-100 people. Every location had a large screen displaying the satellite … [Read more...]
Live Streaming: Hollywood Production Value Or Good Enough For Learning
It's the end of the (meetings) world as we know it. ~ Paraphrase, R.E.M. "This might be the beginning of the end...and the dawn of a new era in which people think recorded video as passé and demand live streaming of events," says Priya Ramesh on The Buzz Bin Blog. YouTube Going Live "With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more - and that includes events taking place right now," says … [Read more...]
Does Your Hybrid Event Have The It Factor?
Your heart races as your fingers type at lightning speed. You're running behind schedule and want to make sure that you catch the opening general session online. Due to budget and schedule conflicts, you couldn't attend that annual meeting. You didn't want to miss some of the content so you registered as a virtual attendee. You login successfully. The live stream starts. Your give your full attention to the stream. You wait for it. And wait for it. Two minutes later, you are still … [Read more...]
