Using Social Media And The FRY Method To Increase Event Registrations November 1, 2011 by Jeff Hurt “It’s all just a numbers game. There’s not a secret to increasing event registration. You just sell more,” says your boss. “You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create more direct mail marketing pieces. Get more eyeballs. That’s … [Read more…] Filed Under: Attendance Marketing Tagged With: , attendee growth, conference best practices, conferences, market segmentation, meeting planning best practices, new consumer segmentations, registration
Your Conference Content Is Cheap! October 31, 2011 by Jeff Hurt Our conferences need less information and more meaning! Information is cheap and easy to find. Meaning is difficult to acquire! Finding Answers Is Easy Google created a program to crawl the entire Internet, collect data and index all the answers. They got us to ask questions. Then they created a map that connected those questions … [Read more…] Filed Under: Conference Education Tagged With: , conference best practices, conference education, conferences, content, content-strategist-curator, meeting planning best practices
Your Conference: Fresh Oxygen Or Carbon Dioxide? October 24, 2011 by Jeff Hurt Take a deep breath. Now hold it. How long can you hold it before you have to exhale? You cannot be content with what you’re simply holding in your lungs. Your fresh breath suddenly becomes carbon dioxide and needs to be exhaled. It’s a natural part of breathing. Inhale oxygen. Then exhale carbon dioxide. If … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conferences, Innovation, meeting planner, meeting planning best practices
Three Conference Mindsets (And More Research You Need To Know) October 13, 2011 by Jeff Hurt People’s behaviors, needs and preferences online reflect their offline actions. Understanding some of their online human activity can help conference organizers understand and connect with their onsite conference attendees. Ultimately, securing the right kind of conference content is exactly what your attendees seek. The Research In Spring 2011, About. com partnered with Latitude to examine … [Read more…] Filed Under: Event Planning Tagged With: , adult learning, adult learning principles, attracting attendees, conference best practices, conferences, content, content marketing, meeting planning best practices
Are You Attracting The Right Customer For Your Conference? October 11, 2011 by Jeff Hurt Who are the customers for your conference? Yes, I said customers – plural. You have more than one customer. Most of us think of our conference customers as the paid registrants. Instead, we need to think of our customers as anyone who can say no. Who’s Your Daddy Customer? So who are the customers of … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
Innovative Conferences Are Led By Innovative Leaders October 7, 2011 by Jeff Hurt Innovation. It’s the heartbeat and lifeblood of today’s economy. Innovation. It’s a strategic priority for most executives around the world. Innovation and creativity. 15,000 CEOs identified it as the number 1 “Leadership Competency” of the future. (IBM, CEO Study, 2010) Innovation. It’s where you as a conference organizer need to focus your attention, time and … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , conference best practices, conferences, Innovation, meeting planning best practices
Four Conference Model Options October 5, 2011 by Jeff Hurt Once upon a time, many, many moons ago, in the days of old, in the rooms of the Inn, in the city of yonder, the time-honored, habitually-replicated, customary conference experience was basically always the same. It was one-directional, from organizers to attendees. Today, meeting professionals can select from a variety of conference models to customize … [Read more…] Filed Under: Business Model, Conference Education Tagged With: , conference best practices, conference models, conferences, meeting best practices, meeting planning best practices
The Mirage Of Conference Information Tsunami October 4, 2011 by Jeff Hurt Your attendees rate the learning impact of “massing” as superior at your event. Massing in the education world is defined as receiving large blocks of information in condensed amounts of time. Attendees feel that the more information they can receive, the higher their performance. Unfortunately, the conference information tsunami is a mirage. It is a … [Read more…] Filed Under: Conference Education Tagged With: , brain science education, brain-friendly conferences, brain-friendly meetings, conference best practices, conference education, conference tips, conferences, meeting industry trends, meeting planning best practices
Identifying Conference Targets Of Opportunity For Growth October 3, 2011 by Jeff Hurt Often “it” occurs after several years of success. Your conference attendance, exhibitors and revenues reach a plateau. Or they start to decline. Why does “it” haunt and hunt your once-successful conference? You have never learned how to acquire new business. Or you’ve depended on repeat business. Or you’ve expected new registrants to arrive at your … [Read more…] Filed Under: Attendance Marketing, Business Model Tagged With: , attendee growth, attracting attendees, conference best practices, conference revenue models, conferences, market segmentation, meeting planning best practices
Your Conference Audience Is Dead September 27, 2011 by Jeff Hurt It used to be that face to face presentations were one of the most important places people would go to get new, cutting-edge, critical information. They would pay a conference registration fee, airfare, lodging and expenses to attend a conference just to get that new information. But that has changed with the click of the … [Read more…] Filed Under: Conference Education Tagged With: , active participation, audience expectations, conference best practices, conferences, engagement, lecture, meeting planning best practices, participatory design
