Using Five Eyes To Improve Online Community Engagement August 9, 2012 by Jeff Hurt You may be familiar with the five eyes of Buddhism: human eye, divine eye, wisdom eye, dharma eye and the omniscient eye (or Buddha eye). So how familiar are you with the five eyes of online discussions? The Five Eyes Of Online Discussions Think of the following five strategies as different entry points to start … [Read more…] Filed Under: Conference Education Tagged With: , community management, conversations, eCommunity, engage in conversation online, engagement, online community, online conversations
Cultivating Strong Online Relationships To Build An Ever Ready Troop Of Evangelists December 21, 2011 by Jeff Hurt It’s important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment’s notice is imperative in today’s socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on transactions … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, influencers, online conversations, online listening, online social media conversation, relationships, WOM