Are you using social media as a push or pull strategy for your event? Are you trying to force traditional marketing strategies into the social media funnel? Author Jonathan Fields discusses ways to use social media for your next conference or event beyond the traditional social media marketing strategies. Video edited from PCMA's Convening Leaders 2012 Learning Lounge Live Chat Room video clip. What are some ways that you've used online listening to help craft your conference experience? … [Read more...]
Cultivating Strong Online Relationships To Build An Ever Ready Troop Of Evangelists
It's important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment's notice is imperative in today's socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on transactions is often at the expense of cultivating relationships. Successful organizations are integrating relationship … [Read more...]
