Did you know that texting is the number one form of writing today among Millennials? Some may guffaw at the thought of texting as a form of writing. Purists scream that young people today don't know how to write, spell or use proper forms of grammar. Texting Is Writing Says Research Michigan State University Writing Professor Jeff Grabill would disagree with those last two anti-text thoughts. He has a different perspective on texting. Grabill's research, Revisualizing Composition: … [Read more...]
10 Reasons Why Your Organization Needs A Mobile Site [Infographic]
Consider your own mobile device habits. Much of your web surfing, online purchasing and information sharing routines have changed. A large portion occurs from your smartphone or tablet. Here are 10 reasons why your organization needs a mobile site. 10 Reasons Why You Need a Mobile Site Infographic by AD:60 How is your organization tracking and leveraging Mobile-commerce (M-Commerce)? What types of things do you purchase with your mobile devices? … [Read more...]
Are Business Travelers Too Addicted To Technology? [Infographic]
According to PC Housing stats, smartphones and tablets are slowly placing themselves in between water and food as top necessities for business travelers. It makes sense. Being on the road is simply made easier and more manageable by these tools that allow us to stay connected. Yet are these mobile devices taking up too much of our time? Check out PC Housing's infographic below to see how dependent you are in comparison to other road warriors! Browse more Travel … [Read more...]
Cheat Sheet: What Is Mobile Marketing?
We are "...inside the tornado of the mobile industry." "Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives...We will see a dramatic lift off of global Mobile Advertising." Harald Neidhardt, CMO & Co-Founder, Smaato Inc. There's no denying it. Mobile advertising is on the rise. Mobile Advertising Fast Facts 2011: Worldwide mobile ad spend is $11.4 to $20 billion. Merrill Lynch Smartphone sales to surpass computers in … [Read more...]