Consider your own mobile device habits. Much of your web surfing, online purchasing and information sharing routines have changed. A large portion occurs from your smartphone or tablet. Here are 10 reasons why your organization needs a mobile site. 10 Reasons Why You Need a Mobile Site Infographic by AD:60 How is your organization tracking and leveraging Mobile-commerce (M-Commerce)? What types of things do you purchase with your mobile devices? … [Read more...]
Cheat Sheet: What Is Mobile Marketing?
We are "...inside the tornado of the mobile industry." "Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives...We will see a dramatic lift off of global Mobile Advertising." Harald Neidhardt, CMO & Co-Founder, Smaato Inc. There's no denying it. Mobile advertising is on the rise. Mobile Advertising Fast Facts 2011: Worldwide mobile ad spend is $11.4 to $20 billion. Merrill Lynch Smartphone sales to surpass computers in … [Read more...]