Facebook users just want to belong. With more than 800 million registered users, that's a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook For Two Primary Reasons Boston University Professors Ashwini Nadkarni and Stefan G. Hofmann published a study, Why Do People Use Facebook in … [Read more...]
Transitioning From The Experience Economy To The Social Economy
To paraphrase President Bill Clinton, "It's the Social Economy, stupid!" The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place more emphasis on something that can be shared not just by what they own or what they experience. Thus we have the Social Economy. History Of … [Read more...]
Why People Join Social Networking Sites
What is the number one reason why people join social networks? Go ahead and think about that for a second. Now say your answer out loud. What was your answer? Networking, sharing, for a sense of belonging, to learn? Guess what, those are all good reasons but they are not the number one reason. If you said community or relationships, you are partially right. Top Three Reasons We Join social Networking Sites 1. Identity The number one reason why people join a social network is … [Read more...]
