Tag: social identity

How To Influence Facebook Users

Facebook users just want to belong. With more than 800 million registered users, that’s a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook … [Read more…]

Transitioning From The Experience Economy To The Social Economy

To paraphrase President Bill Clinton, “It’s the Social Economy, stupid!” The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place … [Read more…]