The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect with people not programs. Put people first, not your conference. Stop creating bland and sterile communications. Give us someone specific to … [Read more...]
Four Blissfully Easy Ways To Use Social Media For Your Events [Infographic]
According to Joinin (formerly Eventility), events and social media are a match made in heaven. Take a look at their infographic to learn why. … [Read more...]
The Extraordinary Social Media Event Marketing Guide Infographic
Having a social media plan for your next event is critical to your success. It shouldn't be an afterthought or something only your attendees use. Here's an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It's taken directly from Marketo's free Definitive Guide to Event Marketing (in case you missed it.) What success have you had using social media for your events? What tips do you have for those implementing social media for their conferences … [Read more...]
Three More Reasons Why Your Conference Should Leverage Social Media
Silos belong on farms, not your conference strategic plans. Unfortunately, most of us are familiar with the traditional company departmental silo model. As is your conference planning process! We work, live and breathe in silos on a daily basis. Social Media Streamlines Silos So it is with social media. It is often compartmentalized into one departmental silo although it actually crosses all departments. When your potential conference attendees call your office, they don't care who or … [Read more...]
Social Media And Events Continue To Grow: 2012 Research
Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that's gone rad and part of the norm. 2012 Interesting Social Media Stats For Marketing And Events Here are some interesting 2012 social media stats comparing business … [Read more...]
Social Media And Events: Listening, Pre-Conference Chats And Community Managers
Are you using social media as a push or pull strategy for your event? Are you trying to force traditional marketing strategies into the social media funnel? Author Jonathan Fields discusses ways to use social media for your next conference or event beyond the traditional social media marketing strategies. Video edited from PCMA's Convening Leaders 2012 Learning Lounge Live Chat Room video clip. What are some ways that you've used online listening to help craft your conference experience? … [Read more...]
How To Influence Facebook Users
Facebook users just want to belong. With more than 800 million registered users, that's a lot of us that want belong to something. Maybe, just maybe, your organization can help them belong to something of value, something cool and hip, something that promotes life-meaning and purpose, or something that helps them professionally. People Use Facebook For Two Primary Reasons Boston University Professors Ashwini Nadkarni and Stefan G. Hofmann published a study, Why Do People Use Facebook in … [Read more...]
Using Social Media Successfully For A Digital Concierge And Customer Service 3.0
Ever been in a small business or restaurant that has a small bell sitting on the front counter? Next to the bell is a sign with the words "Ring for service." In my opinion, many of today's social media networks are the equivalent of that little bell with the words "Tweet or post for service." The challenge for most organizations is whether they are listening for that social media bell to ring. Responding To The Digital Bell As A Concierge Many organizations are looking for an edge … [Read more...]
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