If no one tweets about your event, did it really happen? While you may think this question is absurd, research shows that we’ve moved from the “experience economy” to the “social economy.” Now, it’s not good enough to simply attend an event. We have to tell others about that event while it’s happening, or the event was worthless. In other words: Pics or it didn’t happen. Tweets or it didn’t happen. Facebook posts or it didn’t happen. If your event is hot—as in Twitter-hot, or … [Read more...]
Every 60 Seconds These 21 Things Happen On the Internet
Infographic by Shanghai Web Designers. The World Wide Web is growing rapidly. On average, 6 billion pages are added to the World Wide Web every day. Take a look at Go-Gulf infographic about what happens on the web every 60 seconds. Did You Know? Did you know that every 60 seconds: The search engine Google serves more than 694,445 queries 6,600+ pictures are uploaded on Flickr 600 videos are uploaded on YouTube videos, creating another 25+ hours of content 695,000 status updates, 79,364 … [Read more...]
Transitioning From The Experience Economy To The Social Economy
To paraphrase President Bill Clinton, "It's the Social Economy, stupid!" The McCann Worldgroup says that we have moved from the Experience Economy to the Social Economy. Their research indicates that the current economy is moving into a new phase where people seek to define themselves by their ability to connect, share and communicate. Consumers place more emphasis on something that can be shared not just by what they own or what they experience. Thus we have the Social … [Read more...]
