The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect with people not programs. Put people first, not your conference. Stop creating bland and sterile communications. Give us someone specific to … [Read more...]
Revamping Your Conference Social Media Strategy
Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed. Organic post reach and engagement have dramatically declined. Unless your organization ponies up for paid … [Read more...]
Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines
We've come a long way, baby! ~ Loretta Lynn The times they are a-changing. ~ Bob Dylan The catch-phrases are abundant that our world and work continues to evolve. The Ever-Evolving Conference Speaker Contract Nowhere is this evolution more evident than some conference speaker contracts. I have personally seen a change in some conference speaker agreements that I sign. I am often now required to do more than just show up and present. I'm being asked to blog on the event, create … [Read more...]
Why Images Actually Matter [Infographic]
Images make everything better! Well, not everything, just most things. Currently, we are watching the rise of visual social media. Images are getting more traction than words on Instagram, Pinterest, YouTube and Facebook. That's not a surprise as our brains love images. We are visual people. Here's an Infographic by MDG Advertising and presented by Visually on the rise of images online. Where do you find free or low cost images to use with your blogs, marketing materials and presentations? … [Read more...]
