Helping Sponsors Turbocharge Through Activation September 2, 2015 by Dave Lutz Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity. Consumer events are … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices, sponsor activation, sponsor leverage, sponsorship activation, sponsorship best practices, strategic sponsorships
Sponsorship Ideas From Super Bowl Fan Experiences February 12, 2015 by Wendy Holliday Super Bowl fans paid big money to attend the experience in Arizona. Sponsors paid big money for game day ads. And some paid for unique customer experiences, some onsite and some online. The savviest sponsors engaged fans before they ever hit the turnstiles or clicked their remote. They knew that getting the most from their … [Read more…] Filed Under: Experience Design, Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsor activation, sponsor leverage, sponsorship best practices
Declining Sponsorship Dollars? Here Is How To Increase The Value! September 12, 2014 by Jeff Hurt Are you whining about declining sponsorship dollars? What are you doing to enhance your relationships with sponsors. And keep them close? Velvet Chainsaw’s VP, Expo/Sponsor Sales & Activation, Donna Kastner, talks with PSAV’s The Intersection on increasing sponsorship value. What are you doing to increase sponsorship value? What challenges do you face with your conference … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference sponsorship, sponsor leverage, sponsorship best practices
Getting Your Sponsors To Trigger Their Sponsorships June 21, 2012 by Dave Lutz A trend we’re seeing is that exhibitors are requiring less square footage and shifting dollars to other sponsorship opportunities. Conference organizers need to think about how to convert exhibitor’s marketing dollars into sponsorship opportunities that benefit attendees. The Shift From Exhibiting To Sponsorships This shift requires a more strategic and consultative sales approach. Many conference … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , conference best practices, conferences, content marketing, exhibitors, meeting planning best practices, meeting professionals, sponsor activation, sponsor leverage, sponsorship
