Tag: conference best practices


An Anthropologist Walks Into A Conference

As your conference grows, it faces increased complexity. According to a recent IBM study of 1,600+ CEOs, the biggest challenge their companies face is the complexity gap. Eight out of ten of those CEOs expect their business environment to grow in complexity but less than half are prepared to face that change. Your conference’s growth … [Read more…]

Helping Sponsors Turbocharge Through Activation

Activation (or leverage) is the most misunderstood, yet most critical, success driver for sponsorship ROI. Savvy marketing professionals totally get activation. But most of our profession doesn’t. This is why many of us continue to sell non-emotional promotional opportunities and incorrectly call them sponsorship. We need to capitalize on this golden opportunity. Consumer events are … [Read more…]

Conference Connexity: Deliver Your Networking Promise Webinar September 9

We spend the majority of our day in front of screens and media (digital, print & TV) says eMarketer. No wonder we are starved for face to face interactions! Your organization can help satisfy our cravings for community and connections by delivering conference experiences that foster connexity. Connexity is more than speed networking. It is … [Read more…]

Seven Conference Early Shatterpoints To Measure Immediately

How financially sustainable is your conference? Too often the metrics we use for our conferences are lagging indicators—inputs and outputs. We measure our P&L, attendance, sponsorship, exhibitors and attendee satisfaction. But that is not enough! We need to measure leading indicators. The VCC team gets asked repeatedly how to know if a conference is successful … [Read more…]

Cultivating Conference Kindness Not Cynicism

I would enjoy my job more if it weren’t for people, said the meeting professional. Unfortunately, he wasn’t joking. He didn’t like dealing with people, especially disgruntled conference stakeholders. As conference organizers, we can easily fall into today’s culture of cynicism. It’s difficult to be sincere when we are constantly bombarded with an outrage culture. … [Read more…]

Implicit vs. Explicit: Beyond the Badge Mass Personalization

Whether your data capture and personalization efforts are implicit, explicit or a combination, it’s critical to develop a rubric. When combined with behavioral data, paths for mass personalization will emerge. Many associations are at the beginning of this journey and will learn much from internet commerce best practices. My Big Move Late last year, I … [Read more…]

Exposing Your Mental Model For Conference Education

Most conference organizers are not even aware of the mental models that drive their decisions—especially when it comes to conference education. Rarely do we openly examine or actively process our mental models. We just act. So those beliefs continue to govern our thoughts and decisions, without our awareness or knowledge. As a conference organizer, your … [Read more…]

Your Mental Model Influences Your Conference Success

Imagine walking down the hall of a conference venue. You stop and enter one of the rooms. A speaker is telling the audience the three steps that they must follow to be successful. The audience sits quietly. Some write or type notes. Now imagine walking into another room at the same venue. The audience is … [Read more…]

Welcoming All With Conference Radical Hospitality

I stood at the door and welcomed people into the room. It was a simple act. One of profound importance. “Welcome and thanks for being here. I appreciate your time.” Many smiled and shook my hand. Some were shocked. Some exclaimed I was the only presenter that had done that. Setting The Space With Welcoming … [Read more…]

Using FOMO to Convert Conference Fence Sitters

Why do people camp outside Best Buy before Black Friday sales? What about those constantly checking their Facebook news feed? It is the Fear of Missing Out (FOMO) The Word of Mouth Marketing Association defines FOMO: “At its root, FOMO is a sort of social anxiety that occurs when one is concerned with missing a … [Read more…]