Creating Sticky Learning To Combat Our Illusion Of Knowing July 30, 2015 by Jeff Hurt Much of what we take for gospel about how to learn is wasted effort. Learning is grossly misunderstood. The most effective learning strategies are counterintuitive. We believe that attending education and listening to a presenter leads to learning. Just give me the crib sheets, the list of tips, the high level takeaways and I have … [Read more…] Filed Under: Conference Education Tagged With: , brain-friendly conferences, conference best practices, conversations, discussions, Education & Adult Learning, lecture, peer-to-peer, sticky learning
Encourage Conference Experiences That Lead To Practice-Rich Lives Not Knowledge-Rich Brains July 29, 2015 by Jeff Hurt Your conference doesn’t have to be the place that only offers expert lectures. It doesn’t have to only offer authorized, approved speeches. Or one-way monologues and panel dialogues. You have the opportunity to pave the way for rich, two-way, peer to peer dialogue. You can create education offerings that provide time for audience elaboration, discussion, … [Read more…] Filed Under: Event Planning Tagged With: , brain-friendly conferences, conference best practices, conversations, discussions, Education & Adult Learning, fearless conversations, lecture, peer-to-peer
Creating Sticky Learning: Complimentary (Sales Free) VCC Webinar July 30 July 20, 2015 by Jeff Hurt As adults, we are rather lazy learners. Much of what we hold as fact regarding learning is actually illusion. We waste a lot of effort, time and resources with common-sense accepted educational practices that are rooted in intuition, tradition and myth. The most effective learning strategies and education programming are counter-intuitive. We need to build … [Read more…] Filed Under: Ramblings Tagged With: , adult learning principles, adult learning strategies, brain-friendly conferences, conference best practices, conference education, learning
Sponsorship Mattering: From Logos and Noise to Emotional Experiences [Free eBook] July 13, 2015 by Wendy Holliday Sponsorships featuring logos, eyeballs and impressions don’t carry the same value they once did. At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing. They’re also refining their palate to deliver more intimate customer and prospect experiences including hosting their own exclusive events. Conference … [Read more…] Filed Under: Experience Design, Sponsorship & Exhibits Tagged With: , conference best practices, meeting planning best practices
Conference Cloning: Principles Not Practices July 8, 2015 by Jeff Hurt Many of us do it. We seek the next great idea. We read lists of tips and tricks in search of one unique takeaway we can try at our event. We observe what other conferences are doing. We turn to the experts and others who have had success and ask them how they did it. … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference practices, conference principles, conference reinvention, mindset, revolutionary conference, strategic thinking
Your Rigid Thinking May Block Conference Improvements July 7, 2015 by Jeff Hurt Did you learn how to ride a bicycle as a kid? We often say, “Well, it’s just like riding a bicycle. Once you learn how, you’ll never forget.” But what if you had to forget everything you learned about riding a bicycle? What if you had to unlearn and start over? Could you learn, unlearn … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference reinvention, mindset, revolutionary conference, strategic thinking, transformation
If Your Conference Metrics Feel Good, Use Discernment July 2, 2015 by Jeff Hurt Yahoo, our conference attendance is up 30% from last year. Whoa, don’t be fooled by that conference data! Too many organizations pat their leaders on the back for increased attendance, selling out the show floor or selling all of their sponsorship packages. We need to use discernment to look deeper into what that conference data … [Read more…] Filed Under: Business Model Tagged With: , conference best practices, conference indicators, conference performance indicators, KPI, KPIs, lagging indicators, leading indicators, shatterpoints
Impotent Conferences Are Powerless To Influence Forward Movement July 1, 2015 by Jeff Hurt Imagine a radio station that played adult contemporary, classical, country, dance, electronic, golden oldies, heavy metal, news, pop, R&B, rock, southern gospel and talk alternating between each. What if this commercial radio station tried to appeal to everyone’s musical taste as well as news and talk radio? How successful would it be? It wouldn’t work, … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, conference best practices, conference experience, conference organizer, learning, meeting professional, networking, strategic thinking, target market
Silos Suffocate Your Successful Conference June 25, 2015 by Jeff Hurt Imagine an extended family of eight living under one roof together. Grandpa, Grandma, Mom, Dad and four siblings. Everyone lives in a separate room. Imagine they never speak to each other except once a week at a Sunday lunch. Each engages in their own personal activities in separate schedules. They just pass each other coming … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference planning, conference planning team, meeting planning best practices, silo mentality, Silos, vision
Feeding A Zombie Project And Getting No Results June 22, 2015 by Jeff Hurt Is your organization stuck maintaining and nurturing a zombie project? A zombie project is one that continues from year to year regardless of its effectiveness. It sucks the very life and resources from your team and organization says authors Scott Anthony, David Duncan and Pontus M.A. Siren. Often many people feel these zombie projects have … [Read more…] Filed Under: Event Planning Tagged With: , association best practices, conference best practices, conference evaluation, Conference Financials, conference planning team, strategic planning, strategic thinking
