Five Steps To Become Conference Content-Strategist-Curators (Part 1) August 12, 2011 by Jeff Hurt If you are a conference organizer, imagine your job as a museum curator. Art gallery and museum curators use judgment and a distinguished sense of style to select and arrange art. They juxtapose art pieces against one another to create a narrative, evoke a response and communicate a message. Conference organizers must approach a conference’s … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference curator, conferences, content design, content strategist, content-strategist-curator, curate, curator, integrated content, meeting best practices, meeting planning best practices, meeting professional
Seeing The Meeting Professional As Content Strategist And Conference Curator August 11, 2011 by Jeff Hurt Our conference participants are becoming progressively more sophisticated. At the same time, our digital network is becoming increasingly complex bringing current information and our audience closer. Often our conference participants walk into our events knowing more than our speakers. Their experiences applying knowledge and information frequently surpass that of our presenters. So how can we … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference curator, conferences, content design, curate, curator, integrated content, meeting best practices, meeting planning best practices, meeting professional
Face To Face Events Popular B2B Content Marketing Strategy Says Study July 22, 2011 by Jeff Hurt You’ve probably heard the mantra, “You should be using content marketing if you want to be successful.” So where do face to face events fit within the content marketing strategy? Report Identifies Events As Important According to a study by MarketingProfs and Junta42, in partnership with the Business Marketing Association (BMA) and American Business Media … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, content design, content marketing, face-to-face event
The Art Of Sculpting Conference Design April 5, 2010 by Jeff Hurt Recently I wrote Two Reasons Why Crowdsourcing Your Conference Content Won’t Work. In that post, I referred to organizations that were using crowdsourcing as a voting platform to source their conference topics, speakers and sessions. These organizations were not using crowdsourcing in its purest form as a distributed problem-solving and production model. It was strictly … [Read more…] Filed Under: Experience Design Tagged With: , conference design, conferences, content, content design, crowdsourcing conference content, Education & Adult Learning
