VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team! To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage and amplify their conference stories. She also comes with significant expertise in medical meetings and the complex … [Read more...]
Three Infographics On Conference Content And Delivery
Dare to color outside the lines. Have the courage to take risks. Let go of outdated, dead sacred cows. These were just a few of the overarching themes from Experient's e4 2011 Conference "Outside the Lines." Bye, Bye Breakouts! Hello Innovation Labs! The Experient team always delivers a stellar conference that's engaging. They are willing to take risks, experiment and push the boundaries. It's one of the best planned experiences both logistically and strategically. This year they created a … [Read more...]
Five Steps To Become Conference Content-Strategist-Curators (Part 1)
If you are a conference organizer, imagine your job as a museum curator. Art gallery and museum curators use judgment and a distinguished sense of style to select and arrange art. They juxtapose art pieces against one another to create a narrative, evoke a response and communicate a message. Conference organizers must approach a conference's content as a medium that needs to be strategically selected and placed to engage the audience, convey a message and inspire action. Steps To See Become A … [Read more...]
