Tag: content strategist

Betsy Bair Joins Velvet Chainsaw

VCC is excited to welcome Betsy Bair, Vice President, Strategic Narratives to the Velvet Chainsaw Consulting team! To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage … [Read more…]

Three Infographics On Conference Content And Delivery

Dare to color outside the lines. Have the courage to take risks. Let go of outdated, dead sacred cows. These were just a few of the overarching themes from Experient’s e4 2011 Conference “Outside the Lines.” Bye, Bye Breakouts! Hello Innovation Labs! The Experient team always delivers a stellar conference that’s engaging. They are willing to … [Read more…]

Five Steps To Become Conference Content-Strategist-Curators (Part 1)

If you are a conference organizer, imagine your job as a museum curator. Art gallery and museum curators use judgment and a distinguished sense of style to select and arrange art. They juxtapose art pieces against one another to create a narrative, evoke a response and communicate a message. Conference organizers must approach a conference’s … [Read more…]