Lower costs of conducting digital and hybrid events is making it easier for competitors to reach your market and their wallets. Here is the PPT from the presentation that Dave Lutz and I did for ASAE11 on improving member loyalty. Improving Member Loyalty Via Digital Events View more presentations from Jeff Hurt. What are your experiences, good or bad, with digital events? What other questions or strategies would you add to the six we have identified in these slides? … [Read more...]
Live Streaming: Hollywood Production Value Or Good Enough For Learning
It's the end of the (meetings) world as we know it. ~ Paraphrase, R.E.M. "This might be the beginning of the end...and the dawn of a new era in which people think recorded video as passé and demand live streaming of events," says Priya Ramesh on The Buzz Bin Blog. YouTube Going Live "With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you’ve told us you want more - and that includes events taking place right now," says … [Read more...]
What Is The Right Mix? Face-to-Face, Digital, Hybrid Events
Your meeting’s reach no longer stops at the conference room walls. Now technology makes it possible to reach people you never had access to before. The question is: How much should be live-only and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are a part of what is happening on site? Here is the PPT from our recent presentation at the 7th Annual Pharmaceutical Meeting Management Forum on What Is The Right Mix? Dave Lutz … [Read more...]
Virtual Event Strategies for 2011
This post is written by Dave Lutz. I’m a believer in Hybrid Events and the benefits of extending reach through that strategy. Associations that go down the hybrid road, and make it financially attractive, are putting their profession ahead of profit. AND they will reap long-term benefits. Why I Am Not There On Pure Virtual Events Yet However, I’m not there yet on pure virtual events. Here are my personal reasons why: Attendees value the content not the commerce. They tend to attract … [Read more...]
