Tag: engagement


Creating Meetings Fueled By Fiery Imaginations

Fires. They are powerful forces. Sometimes detrimental. Sometimes beneficial. Ultimately, fires are the visible, tangible effect of matter changing form. Fire is a chemical reaction. Just like fires, your meeting can serve as a visible, tangible effect of transformation. It can help people transform their professional lives, direction and goals. It can bring light to … [Read more…]

Four Questions To Consider To Turn Boring Meetings Into Productive Ones

Ping. A pop-up reminder notice appears on my computer. I react with a sick-in-the-stomach-feeling and a sense of dread. It is time to attend that regularly scheduled meeting. I prepare myself for another wasted, boring, unproductive meeting. I feel like my hands are tied. It is another hour lost into the business black hole. You … [Read more…]

Four Step Plan To Empower Your Event Attendees

“There’s a sucker born every minute,” is a famous phrase attributed to P.T. Barnum. Yet in today’s information driven society, we don’t stay suckers for very long.  Today, empowered attendees, connected to the information economy, affect your conferences and events. Four Technologies That Empower Your Conference Attendees In the book Empowered, Josh Bernoff and Ted … [Read more…]

Why Your Event Marketing Strategy Needs To Include WOM And Individuals

Traditional marketing broadcasts messages to the masses via print, radio and TV. Broadcast marketing is also considered interruption marketing. Commercials interrupt TV or radio shows. Ads interrupt articles. Spam interrupts our daily work flow. Online popup ads interrupt or web experience. Marketers count the number of impressions (interruptions?) that people see or hear and identify reach and effectiveness. The … [Read more…]

A Twitter Conference Primer: Part 3 – Onsite Engagement, Follow-Up And 16 Resources

This is the third in a series on using Twitter at your conference or event. A Twitter Conference Primer: Part 1 – Preparing For The Event A Twitter Conference Primer: Part 2 – Marketing And Engagement You’ve set up your hashtag, marketed it on your conference materials and your marketing engagement plan is moving forward. … [Read more…]

A Twitter Conference Primer: Part 2 – Marketing And Engagement

You’ve decided to jump into the world of social technologies and use Twitter for your event. You’ve done the first six steps to prepare to use Twitter for your event. 1. Ensure wireless Internet connections onsite. 2. Create a hashtag for your event. 3. Register your event hashtag. 4. Market and promote your hashtag. 5. … [Read more…]

A Twitter Conference Primer: Part 1 – Preparing For The Event

It’s like the sound of fingernails scraping on a chalkboard. It’s unpleasant. And annoying.  It similar to a primate’s warning cry striking fear in the tribe that a predator is near. Few of us can avoid cringing in agony when we hear that sound. We respond with adverse reactions. That’s exactly how I feel when … [Read more…]

The One Technology Tool Most Associations And Conferences Need Today

Today’s networked individuals have shaped the Internet into something especially hospitable to an emerging class of citizens – the participatory class. The Internet pioneers built into its structure, organization, model of governance and sustainability, the potential for creation, collaboration, sharing and interactive learning. One of the most important characteristics of this Web 2.0 World is … [Read more…]

The 21st Century Conference Attendee Bill Of Rights

Here is the heart of why most people attend conferences: learning. Learning about others. Learning new ideas through collaboration and problem solving. Learning what has worked. Learning solutions to our problems. Learning current trends and research to further our careers. Learning is the heartbeat of today’s world. Stop learning and you stop progression, and business … [Read more…]

10 Ways To Change The Way You See Everything

Notes From Experient’s e4 Closing General Session With Hank Wasiak Dare to be different. Take risks. Change the way you see everything through Asset-Based Thinking. Dare To Be Different was the theme of Experient’s e4 2010 Conference where I participated as a speaker. It was four days packed with amazing content, food, fun, people and surprise … [Read more…]