Annual Meetings Overloaded With Scarcity Of Attention January 19, 2011 by Jeff Hurt Attention. It is the currency of today. Squirrel!* Oops, back to the post. Attention is more important and more valuable than reach or impressions. Without it we cannot learn. Using it wisely and economically, we can increase our learning and change our future. Attention. We all want it. We all have it. We all want … [Read more…] Filed Under: Event Planning Tagged With: , attention, conferences, content, engagement, scarcity of attention
Confronting The Challenges Of Today’s Participatory Culture In Conferences And Events January 14, 2011 by Jeff Hurt This post is my contribution to the free eBook, What’s Next In Events 2011: 9 Event Experts Weigh In compiled and created by Lara McCullouch-Carter. We are witnessing the emergency of a cultural phenomenon that supports widespread participation in the production and distribution of content, information and media. Sociologists call it the new participatory culture. We … [Read more…] Filed Under: Conference Education Tagged With: , active learning, active participation, adult learning, conferences, engagement, participatory class, participatory culture
9 Takeaways From Chris Brogan’s How Social Media Changes Events January 13, 2011 by Jeff Hurt “Social media is like hamburger helper. It helps spread our event content on the web,” says social media rock star Chris Brogan. Recently, Brogan spoke at PCMA Convening Leaders 2011 annual meeting in Las Vegas. He presented “The Event and the Pulse: How Social Media Changes Events.” Here are my top nine takeaways from his … [Read more…] Filed Under: Social Media Tagged With: , engagement, event technology, social networking, twitter
14 Conference And Event Trends That Will Shape The Next Decade December 20, 2010 by Jeff Hurt What do the next ten years have in store for conference and event organizers? Plenty. 14 Conference And Event Trends That Will Shape The Next Decade As 2010 comes to a close, many conference and event professionals have been looking ahead to the 2011. Here’s a look into 2011 and the next decade. 1. Increased … [Read more…] Filed Under: Event Planning Tagged With: , conferences, engagement, meeting, meeting planner, trends
Five Important Psychological Advantages Of Stories For Your Conferences And Events December 16, 2010 by Jeff Hurt Stories have important psychological advantages that help keep people engaged. Good conferences provide many opportunities to hear and share stories thus increasing engagement. Facts Coupled With Stories Connect Your conference can be full of factual information presented logically and sequentially. But facts alone fall short. They usually don’t persuade someone to change. Information is static. … [Read more…] Filed Under: Conference Education Tagged With: , adult learning, conferences, Education & Adult Learning, engagement, stories, storytelling
Information Dump Or Learning Facilitator? December 13, 2010 by Jeff Hurt It’s time to decide which one your conference is: information dump or learning facilitator. Is there a difference between information and education? Education and learning? A quick review of the definitions for each within the context of meetings helps provide clarity. Information Information is concepts, data, facts and research. Communicating information is normally show-n-tell lectures … [Read more…] Filed Under: Conference Education, Speaker Coaching Tagged With: , active learning, active participation, adult learning, conferences, content, delivery, Education & Adult Learning, engagement
Obituary For A Conference Education Session December 7, 2010 by Jeff Hurt It was a wasted ninety minutes of life. 5,400 seconds of possibility that are now gone forever without a shred of hope, learning or motivation. It had such potential. It died so quick and so young. No one understood a single thing that was said. The barrage of PowerPoint slides with small fonts, too many … [Read more…] Filed Under: Conference Education Tagged With: , active learning, adult learning, conferences, content, delivery, Education & Adult Learning, engagement, meeting planner
The Benefit Of Shifting From Presenting To Participating December 3, 2010 by Jeff Hurt “Not a presentation, a participation,” says Scott Gould. The Typical Presentation Like Minds Conference founder Scott Gould raised an interesting question on his blog this week. He was talking to his compadre Robin Dickinson about an upcoming presentation he was delivering. The presentation was on participation. Robin challenged Scott to move from presenting information about participation … [Read more…] Filed Under: Conference Education Tagged With: , active learning, active participation, association, brain-friendly conferences, conferences, Education & Adult Learning, engagement
Move From Broadcast To Social Engagement With Your Facebook Page December 1, 2010 by Jeff Hurt Most organizations are using their Facebook page to broadcast information versus using it for two-way communications. Missing the Mark With Broadcast Marketing Only They are missing the mark. They are doing all the talking. They come across as arrogant, egotistical and self-serving. They don’t focus on their customers. They focus on themselves. These organizations are … [Read more…] Filed Under: Social Media Tagged With: , association, conferences, engagement, facebook, Facebook Fan page, nonprofit
Two Conference Education Extremes: Reports And Stories November 30, 2010 by Jeff Hurt Most conference education sessions are broken. Creating The Walking Dead Attendee They are full of the requisite PowerPoint bullet presentations that promote status quo thinking. They lull attendees into a coma-like state of disinterest and boredom so that they become the walking dead. Admit it. You’ve been trapped in those dead presentations before. Even remembering … [Read more…] Filed Under: Conference Education Tagged With: , active participation, adult learning, brain-friendly conferences, conferences, Education & Adult Learning, engagement, stories, storytelling
