Exhibitor Priority Points System that Rewards Loyalty September 29, 2016 by Dave Lutz Your Points System Should Influence Current Spend Decisions Like any storefront business, exhibitor booth selection is heavily influence by three factors: location, location, location. Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. Over … [Read more…] Filed Under: Business Model, Sponsorship & Exhibits Tagged With: , exhibit sales, Exhibitor marketing, exhibitors, loyalty, sponsor acquisition
Donna Kastner Promoted to Vice President July 7, 2014 by Dave Lutz I’m excited to announce that Donna Kastner has been promoted to VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting! Donna’s contributions to our client consulting projects and innovation have grown steadily since joining our team two and a half years ago. Most notably, she’s led the charge for progressing our consulting muscles in the … [Read more…] Filed Under: Ramblings Tagged With: , exhibit, exhibit sales, promoted, sponsor, sponsor acquisition, sponsor activation
Secrets For Growing Conference Sponsorship Revenues August 8, 2013 by Donna Kastner Many conference and trade show organizers are focusing more attention on exhibit and sponsorship sales. Yet, the traditional revenue mix from exhibits and sponsorship is changing. More digital demonstration channels are being adopted and booth footprints are shrinking. The future opportunity is to shift reduced marketing spend from exhibitor booth square feet to more sponsorship. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , booth sales, exhibit sales, expo, sponsorship, trade show
