Using The Power Of Stories To Transform Conference General Sessions July 27, 2015 by Jeff Hurt We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people. We need to transition from speakers talking at audiences and experts telling their stories. We need to move … [Read more…] Filed Under: Experience Design Tagged With: , attendee experience, community, connections, connexity, general session, general sessions, images, metaphors, narraphors, neuroscience, stories, story people, story sharing, storytelling, table talk, unforgettable events
Morphing Attendees into Story People Through Narraphors and Frames July 21, 2015 by Jeff Hurt We are wired for stories. Every person you meet is a story wrapped in a skin says author, futurist and sociologist Dr. Leonard Sweet. As our lives intersect, so do our stories. We can encourage conference attendees to transition from story listeners to story sharers. Then our attendees become story people participating in a bigger … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, community, connections, connexity, general session, general sessions, images, metaphors, narraphors, neuroscience, stories, story people, story sharing, storytelling, table talk, unforgettable events
Most Keynote Speakers Fail At Providing Audience Learning & Performance Improvement March 30, 2015 by Jeff Hurt Most keynotes fail at actually providing learning and retention. Sure, many keynotes are inspirational, motivational and provide an engaging story. And if that’s all we’re looking for from a high-paid professional speaker for a keynote, it works. However, when an organization pays $10,000-$75,000, or even a higher fee, for a 45- to 60-minute message, we … [Read more…] Filed Under: Speaker Coaching Tagged With: , adult learning, adult learning principles, adult learning strategies, conference best practices, general sessions, keynote, presentation strategies, professional speakers
Crank Up Your Conference Emotional Intensity With Bright Lights April 3, 2014 by Jeff Hurt Forget about turning down the lights to set the mood for your opening general session. Why? It’s the perfect way to disengage and dial back your attendees’ emotions. If you want to emotionally connect and increase your audience’s emotional intensity, a University of Toronto study says you need to turn lights up bright! Bright Lights … [Read more…] Filed Under: Event Planning Tagged With: , attendee engagement, conferences, engagement, general sessions, meeting planner, meeting professionals
Three Guaranteed Ways To Kill Your General Session Attendees February 6, 2013 by Jeff Hurt Is your general session like bug repellant only repelling attendees and attracting crickets? Is it a sure-fire way to keep attendees in their hotel beds? Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead! 1. Be A Chest-Thumping Legacy Gorilla Male gorillas beat their chests to … [Read more…] Filed Under: Conference Education Tagged With: , attendee engagement, conferences, engagement, general sessions, meeting planner, meeting professionals
Why Conference General Sessions Should Be More Like The Olympics August 15, 2012 by Jeff Hurt The 2012 London Olympics were an interesting diversion from U.S. politics, the scorching heat and a questionable economy. They captivated our attention as we rooted for our countries, the underdog and individuals that had overcome great odds. Even when an athlete from another part of the world broke some amazing record, we united with our … [Read more…] Filed Under: Conference Education Tagged With: , conferences, emotional experience, event experience, general sessions, meeting experience, meeting professionals
Why You Should Not Hire A Speaker That Will Alienate Part Of Your Audience April 4, 2012 by Jeff Hurt Learning is a fragile thing. It is a biological process that happens in the brain. Provide the wrong stimulus and the brain responds by shutting down the learning process and instead protecting the human body. In order for people to learn something, their basic needs have to be met first. They must feel like the … [Read more…] Filed Under: Speaker Coaching Tagged With: , conference best practices, conference education, conferences, general sessions, meeting planning best practices, Speaker Emerging Practices
Why Risky Conference Speakers Can Lead To Failed Learning April 3, 2012 by Jeff Hurt What do well-informed town halls and WWE’s “Friday Night SmackDown” have in common? A lot more than you would think. In 2009, both Friday Night SmackDown and healthcare town halls were sold out. Both witnessed a staged, well-rehearsed, public feud that was more about sensationalism than fact. During those healthcare town halls, two opposing sides … [Read more…] Filed Under: Speaker Coaching Tagged With: , conference best practices, conference education, conferences, general sessions, meeting planning best practices, Speaker Emerging Practices
Why Do We Start Conferences With General Sessions? April 2, 2012 by Jeff Hurt Most conferences kickoff with an opening general session. Why? What’s the point? What’s the purpose of a general session? Back To Presentation Basics What’ the purpose of a speaker for any presentation? Nancy Duarte, author of Resonate says it best, Presentations are most commonly delivered to persuade an audience to change their minds or behavior. … [Read more…] Filed Under: Conference Education, Experience Design Tagged With: , conference best practices, conference education, conferences, general sessions, meeting planning best practices, speaker, Speaker Emerging Practices
Social Isolation In The Midst Of A Crowded General Session October 14, 2011 by Jeff Hurt Rows and rows of chairs in straight lines face the stage. Aisles separate sections of chairs so people can navigate the room. The large ballroom easily seats 5,000 people theater style. The air is cold and stale. The lights dim. A dancing image appears on the front screens and the delay screens hanging from the … [Read more…] Filed Under: Conference Education Tagged With: , brain science education, brain-friendly conferences, brain-friendly meetings, conference best practices, general sessions, keynote, meeting best practices, social learning
