Imagine this scenario. A nonprofit trade association decides it wants to add a tradeshow to its annual conference. It’s never produced a tradeshow in the past and wants to secure a third-party planner to produce the show. Typically, an association tradeshow should have a potential of $150,000 or more in revenue to justify securing a … [Read more…]
Using Events As Content Marketing View more presentations from Jeff Hurt Here is the slide deck from my recent presentation at Event Solutions’ Idea Factory 2012 in Las Vegas. Possible Event Content Marketing Business Goals What type of goals might your clients have when considering a face to face event as a content marketing strategy? … [Read more…]
Regardless of one’s age, culture, gender or race, we share one thing in common: Our human brains love to learn! Our brains are a lean, mean, thinkin’ machine. It’s always on the prowl for new things to explore. It is genetically programmed to learn. Brain Boredom Our brains are always paying attention to something says … [Read more…]
We see the world as we are. Scientists will tell you that there is no objectivity. Researchers influence the outcome of their research. The questions that we ask influence the information we uncover. If you change how you think, you’ll change how you see the world. How Do You View Your Annual Meeting? Valeria Maltoni … [Read more…]
Where are the dynamic conferences going in the future? Who is driving these conference changes? A renewed vision focused on learning, value, connections and ROI is driving this change. Participants and conference organizers are leading the charge. Mindset: Conferences Are About Learning Not Just Distributing Information Participants can find information online. Ask any Millennial for … [Read more…]
Meeting professionals often hear they need to be more strategic in order to succeed. The successful meeting professionals that can move seamlessly back and forth from the logistics to the big picture are those that rise to the top. They are the ones that gain a seat at the executives’ table. Defining The Strategic Meeting … [Read more…]
Are you a virus? Let me rephrase that. Do you see yourself as an innovator, a change agent, one that pushes the envelope? If you do, you may very well be a virus. Defining A Virus A virus is an infectious agent that replicates within the cells of a living host. Viruses spread in many … [Read more…]
For most of us, the future is our past. So many people try to create a new future by modifying their past. We insist on doing more of the same that we’ve always done. We cross our fingers and hope it results in a new future. It won’t. Nostalgia Is Good For A Rose Tinted … [Read more…]
Rock stars! Just those two words create images in our minds of fun, money and pleasure. Rock stars get paid to bang on drums, strum guitars and scream into microphones. They get to do what they love daily. Traits Of The Rock Star Event Professional So what does it take to be a rock star … [Read more…]
“There’s something happening here,” says author Thomas Friedman referring to the spontaneous protests from Tel Aviv to Wall Street. According to Friedman, we are witnessing seismic changes from two overarching narratives: The Big Shift and The Great Disruption. That coupled with the systemic challenges of our stagnant economy for the next decade could have a … [Read more…]
