Why we should use social media is only half of the battle. Here's how to address the why we shouldn't do it. Five Organizational Excuses For Not Using Social Media 1. What if people start saying bad things about us? Guess what, some already are. We just don't know it. We are not listening for it. Not hearing what our customers say about us in social media is a liability. Our competitors are listening to those people and using the information as competitive intelligence. By having a … [Read more...]
Connect To The New Social Nervous System Or Become Roadkill
"What is transpiring is momentous, nothing less than the planet wiring itself a new nervous system. If your organization is not linked into this nervous system, you will be hard pressed to participate in the planet's future. To be more specific, amidst the texting and Twittering and Facebooking of a generation of digital natives, the fundamentals of next-generation communication and collaboration are being worked out. For them, it is clear, there is no going back. So at minimum, if you … [Read more...]
