Six Best Practices For Creating An Online Interactive Exhibitor Listing That Gets Results May 7, 2010 by Dave Lutz I’m blogging as part of the TSNN blog team. My posts will focus on technology and business processes that help move the needle for growing your show. Here’s my first post. We all know that measuring ROI from tradeshow participation is like painting a moving car. Buyers are at various stages: awareness, consideration, preference and purchase. … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , event technology, technology, tradeshow
Four Rules to Create Value 2.0 for Events April 9, 2010 by Jeff Hurt This article was written (well, ghostwritten by me in collaboration with Dave Lutz) for Dave’s People & Processes column in PCMA’s April edition of Convene. Every association is faced with a choice: Find ways to capitalize on disruptive technologies — which enable hybrid and virtual meetings — or ignore them at their own risk. Many … [Read more…] Filed Under: Event Technology, Hybrid & Virtual Tagged With: , association, conferences, engagement, event technology, face-to-face event, hybrid event, hybrid meeting, massively multiplayer online games, MMOG, Pareto Principle, Social Media, technology, the long tail, virtual meeting, Web 2.0
