Harness Your Conference Data To Produce Big Insights July 31, 2015 by Dave Lutz Appeasing conference stakeholders has become more complex and difficult in today’s fast changing business climate. Maintaining and growing share of wallet, attention and loyalty requires intentionality. To out maneuver the conference competition, we have to be nimble, decisive and in constant beta mode. To compete today requires identifying, selling and leading change. This is a … [Read more…] Filed Under: Business Model, Event Technology Tagged With: , analytics, big data, conference data collection, data mining, insights, Trade Show best practices, tradeshow, tradeshow best practices
Your Competitors Are Using Big Data To Improve Their Events [Infographic] July 15, 2014 by Jeff Hurt Big data has been on the lips of many business professionals for some time now. So is it a big mistake or a promising trend to apply? Expo and Global Experience Specialists (GES) developed a study that looks at how event producers and exhibitors are collecting and analyzing data to help their customers and their … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , analytics, big data, conference data collection, data mining, Trade Show best practices, tradeshow, tradeshow best practices
Too Many Exhibitor Pre-Show Emails Are Spammy And Hazardous April 24, 2014 by Donna Kastner I attended a great trade show, but overzealous exhibitors nearly pushed me away. In the weeks leading up to the show, I received a barrage of pre-show exhibitor emails. They lacked relevance and made me wonder if this show fit my needs. In a cab from the airport with a fellow attendee I asked, “What … [Read more…] Filed Under: Sponsorship & Exhibits Tagged With: , Exhibitor marketing, Trade Show best practices, Trade Show booth traffic, Trade show marketing
