Event Planning


The Fantastic, Super-Sized, Research Proven Benefits Of Curiosity

The future belongs to the curious! Curiosity is the key to success both now and in the future. When curiosity is combined with passion, aspiration and accomplishment it creates a winning formula resulting in achievement. Conference organizers that create a culture of curiosity gain both a short and long term competitive edge. Those that exhibit … [Read more…]

Conference Purpose With Power And Participants Leads To Profitability

Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?) Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “Yes, of course it has a purpose!” Then they would launch into a passionate description of your event’s … [Read more…]

If You Design Conference Experiences, Read This!

We design experiences for our customers. So why don’t we design experiences for ourselves? Have we missed the obvious? (I confess: I have!) As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Well, we can and should! And our planning team members should too. Six … [Read more…]

Your Conference As A Giving Field

We are used to thinking of our conference and its planning process as a one-way transaction from the company to its customers. Sometimes we view the planning process as a backbreaking, arduous, life-draining experience. We may even dread working with a new conference advisory committee due to our negative past experiences. If this sounds like … [Read more…]

The Market Shifts That Led to Commission Cuts

Marriott, Hilton and IHG have announced reductions in group-booking commissions from 10 percent to 7 percent for their North American hotels, to take place over a period of time this year and next. Marriott’s has already begun for most intermediaries. A 30-percent cut in one’s business model is a tough pill to swallow for any … [Read more…]

Three Core Conference Planning Tenets To Master And Skillfully Apply

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? What is their capacity to see opportunities in the mist of change? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Often conference planning members … [Read more…]

Ch-Ch-Ch-Changes: From Industrial Revolution Work Models To Knowledge Economy Models

Is your organization stuck in a 20th Century time warp and on the endangered list? Are its structures, business models and operations using outdated methods resembling a relic of the past? Or are your organizational work processes thriving in today’s increasingly hypercompetitive, fast-paced and interconnected marketplace? In order to be a successful 21st Century organization, … [Read more…]

An Association Committee’s Three Responses To Change And Innovation

Here’s your Who Wants to be A Millionaire million dollar question: What are the three states of association committee change? Is that your final answer? I’m sorry but solid, liquid and gas are not the right responses. And no, the State of WADITW (we’ve always done it this way), the State of WFIIINB (why fix … [Read more…]

The Achilles Heel Of Association Leadership

One of the ironies of associations is that the strengths that led to their initial success may actually be detrimental to their ongoing growth. Most associations start with a group of passionate volunteers that serve in many roles. They are intricately involved in all the functions of the association. These core volunteers oversee the organization’s … [Read more…]

Developing An Association Community That Evolves Into Action

Belonging precedes believing. It’s true for our association members. It’s true for our organization’s leaders. The ways we include or exclude others influences their thoughts and actions. It’s more than what we say or write. It’s how we invite others to join and belong, how we greet them, how we appreciate them, how we accept … [Read more…]