Most conversations around the use of Artificial Intelligence in the event industry are around use cases that improve workforce productivity and performance for repeatable processes. Here are three other approaches. Tech strategy firm Future Point of View (FPOV) recently released its Humalogy® Trends Report 2024, which includes responses from thousands of leaders across many industries, … [Read more…]
With AI and ChatGPT on the rise, event professionals now have a helpful tool that can elevate efficiency and improve work quality —and you don’t need to be an expert to harness its potential. Over the past few months, I’ve tested out real-world applications for leveraging the power of ChatGPT. Here are three work tasks … [Read more…]
Key vendors who service the events industry lost a great deal of experienced talent during the pandemic and they haven’t fully restaffed. Here’s how event organizers can ensure they are still getting the service they require. Catering and convention services managers, AV/production project managers/producers, general service contractors, and housing and registration service providers — these … [Read more…]
The answer, based on my unscientific survey of a dozen association leaders, is a resounding no. Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs. And it’s a murky and often frustrating experience. While there are many excellent solutions out there, none are “perfect” … [Read more…]
It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. We need to make it easy to click “yes” during the registration process, while also collecting intelligence to drive personalization. Data fields and pick lists should be normalized and updated across membership, meetings, … [Read more…]
Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Security is Expensive, but Critical Conference organizers are generally unaware that last year most event-technology … [Read more…]
Editor’s Note: This article was originally penned for PCMA’s Convene in the beginning of August, early on in the discovery that the Apple App Store’s change in guidelines could affect branded mobile event apps. Much has been written since, including evidence that Apple is taking action with some event app providers. From our view, our … [Read more…]
Over the past decade, there have been significant upgrades and newcomers in the event technology space. These solutions claim to increase revenue, streamline processes, drive attendance, improve the attendee experience, provide data/insight and/or deliver ROI. There are several hundred event technology providers competing to win your business. When you consider varying pricing structures, functionality, and … [Read more…]
I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual … [Read more…]
Whether your data capture and personalization efforts are implicit, explicit or a combination, it’s critical to develop a rubric. When combined with behavioral data, paths for mass personalization will emerge. Many associations are at the beginning of this journey and will learn much from internet commerce best practices. My Big Move Late last year, I … [Read more…]
