Experience Design


Does Your Conference Need an Emcee?

Having an emcee at your event was a nice-to-have prior to 2020. Now it’s a must-have. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. An emcee ensures that an event flows seamlessly … [Read more…]

Beyond Hybrid: Repackaging Your Conference Content

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid. Meetings of the future will be improved and monetized by embracing the tenets of strategic product management. … [Read more…]

PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So…

I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from … [Read more…]

2021 Virtual-Conference Big Ideas

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis. Use … [Read more…]

Does the Perfect Virtual Event Platform Exist?

The answer, based on my unscientific survey of a dozen association leaders, is a resounding no.  Planners are wading through recommendations from colleagues, trusted vendors and online forums to find the best platform for their needs.  And it’s a murky and often frustrating experience.  While there are many excellent solutions out there, none are “perfect” … [Read more…]

Steps You Should Be Taking Now for Your Fall Conference

This is the fourth in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Although each situation has its own unique issues, we hope you find nuggets to help you with your disruption response and planning. … [Read more…]

Key Takeaways from PCMA’s Convening Leaders 2020

The Professional Convention Management Association’s Convening Leaders in San Francisco In early January served as an engaging and energizing way to kick off a new year and a new decade. I’ve been a regular attendee and active volunteer in PCMA for over 25 years and continue to be impressed at their willingness to take risks … [Read more…]

Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. It’s a pivotal time to onboard … [Read more…]