Panel Sessions 3.0 for 2023 December 7, 2022 by Dave Lutz For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel. What you don’t want to do is go back to the same … [Read more…] Filed Under: Conference Education, Experience Design, Speaker Coaching Tagged With: , new panel formats, panel formats, panels 3.0, panels for 2023, trending panel formats
Do’s and Don’ts: Six Tips to Help Justify Attendance at Your Event November 30, 2022 by Dave Lutz As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. The best path for helping them get approval to attend is to ensure that the majority of your education program is aligned to advance business … [Read more…] Filed Under: Attendance Marketing, Conference Education, Experience Design Tagged With: , attendee marketing, business case, Education, event business case, justification for attendance, workforce challenges
How to Embrace−and Achieve−Goals to Increase BIPOC Representation at Your Conference March 2, 2022 by Betsy Bair Greater Public (GP), an association whose members are public media fundraisers from more than 240 stations across the U.S., plans the Public Media Development and Marketing Conference (PMDMC) each year, hosting NPR, PBS, and community media stations. After the death of George Floyd in late spring 2020, GP embraced the goal of improving its diversity, … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , BIPOC, DEI, diversity, equity, inclusion
7 Design Considerations for Your Conference Hub February 16, 2022 by Dave Lutz High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. While some of the elements in these areas can be costly to implement, they don’t have to break the budget. Creating a town-square-like experience can help grow your community through valuable connections. … [Read more…] Filed Under: Conference Networking, Experience Design Tagged With: , conference hub, experience design, hub experience
5 Post-Pandemic Conference Program Design Changes May 20, 2021 by Dave Lutz “Never let a good crisis go to waste” has become a popular adage in the business world over the past year, for good reason. As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell … [Read more…] Filed Under: Experience Design, Hybrid & Virtual Tagged With: , community spaces, hallway conversations, hybrid conferences, hybrid meetings, main room events, more white space, post pandemic conferences, virtual conferences, virtual meetings
Does Your Conference Need an Emcee? March 30, 2021 by Sarah Michel Having an emcee at your event was a nice-to-have prior to 2020. Now it’s a must-have. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. An emcee ensures that an event flows seamlessly … [Read more…] Filed Under: Experience Design, Hybrid & Virtual Tagged With: , content weaver, emcee, hybrid meetings, online meetings, professional emcee, speaker, virtual meetings
Beyond Hybrid: Repackaging Your Conference Content February 8, 2021 by Dave Lutz Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. While I agree in principle, I think the future is so much more than hybrid. Meetings of the future will be improved and monetized by embracing the tenets of strategic product management. … [Read more…] Filed Under: Experience Design, Hybrid & Virtual Tagged With: , content creation, content on-demand, content repackaging, digital conferences, hybrid meetings, virtual conferences
PCMA’s First Omnichannel Convening Leaders: The Great, the Good and the Not So… January 21, 2021 by Lisa Block I was excited to attend PCMA’s Omnichannel Convening Leaders event last week. Having attended more than 20 of PCMA’s Annual Meetings over the years (both in person and virtually), I expected high energy, experimental delivery and great content. I wasn’t expecting to connect with my friends or to feel the same high I get from … [Read more…] Filed Under: Conference Networking, Experience Design, Hybrid & Virtual Tagged With: , association insights, Convening Leaders, hybrid, omnichannel, PCMA, PCMA's Convening Leaders, virtual
2021 Virtual-Conference Big Ideas December 3, 2020 by Dave Lutz In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis. Use … [Read more…] Filed Under: Experience Design, Hybrid & Virtual Tagged With: , 2021 virtual conference, experience design, future of virtual conference, hybrid conferences, virtual conferences, Zoom fatigue
Six Attributes of Successful Women’s Conferences October 20, 2020 by Dave Lutz This article was originally written for the April issue of PCMA’s Convene magazine. The timing was right before the lockdown and a couple months before the 2020 social justice movement eclipsed. While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. After studying and … [Read more…] Filed Under: Event Planning, Experience Design
