Abandon All But Tomorrow When Planning Your Conference July 18, 2018 by Jeff Hurt When do you stop pouring resources into things that have achieved their purpose? asked management guru Peter Drucker. It’s one of Drucker’s signature strategies: abandoning the past for tomorrow. He called it the concept of purposeful abandonment. Purposeful abandonment doesn’t sound very attractive. Few leaders brag about the product, service or idea that they abandoned. … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , abandoning the past for tomorrow, conference growth, conference growth policy, conference growth policy of abandonment, conference purposeful abandonment, Peter Drucker, purposeful abandonment
Seven Reasons Why Your Conference Attendees Don’t Want You To Change November 6, 2015 by Jeff Hurt It’s just not the conference is used to be! That’s a common complaint from long-term conference attendees. Often they resist changes or conference growth. Conference organizers have to carefully watch placating these long-term attendees versus attracting new ones. Sometimes, we have to let the legacy attendees complain or leave in order to make the appropriate … [Read more…] Filed Under: Event Planning Tagged With: , change, change management, conference best practices, conference growth, growing attendance
Grow Your Conference By Becoming An Attendee Action Hero September 17, 2015 by Jeff Hurt You don’t have to leap tall buildings in a single bound. Nor do you have to fly at the speed of light to respond to a conference crisis. Nor do you have to use your special hidden super powers to meet your attendees’ expectations. Instead, it’s more about reliability than heroics. It’s about creating a … [Read more…] Filed Under: Event Planning Tagged With: , attendee growth, attendee ROI, attendee satisfaction, conference best practices, conference growth, conference improvement, conferences, listening, long term growth
Attitudes That Separate Growing, Healthy Conferences From Declining Ones June 10, 2015 by Jeff Hurt So what’s the difference between a growing, healthy conference and a declining one? Well, there are a lot of differences. Leadership—boards, committees, volunteers, staff—of growing, healthy conferences share some common attitudes. And leaders of declining conferences share similar outlooks as well. These mindsets have a huge influence on a meeting’s outcomes. Here are five leadership … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference growth, conference health, Conference Profitability, Conference Revenue Performance, conferences, long term growth, strategic planning, strategic thinking, strategy
What You Are Doing Today Probably Will Not Drive Your Long Term Conference Growth June 26, 2014 by Jeff Hurt Most conference strategy is stuck! It’s stuck in strategic thinking based on ideas and frameworks designed for a different era. Our current conference growth strategy is out of context with today’s dramatic accelerated pace of change. We have taken for granted a set of growth strategy assumptions that served us in the past. But they … [Read more…] Filed Under: Business Model, Event Planning Tagged With: , conference best practices, conference growth, conferences, long term growth, strategic planning, strategic thinking, strategy
