Your Conference Is Like One Of These Types Of Restaurants September 20, 2012 by Jeff Hurt Some of my friends call me a foodie. I prefer the term connoisseur as it sounds more sophisticated. There’s no doubt about it. I am devoted to the enjoyment of good food. Three Types Of Restaurants One of the things I’ve learned in my scouring for good and unusual foods is that there are three … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference marketing, conferences, event marketing, marketing, meeting planning best practices, meeting professionals
CEUs Are The Fool’s Gold Of Conference Marketing September 17, 2012 by Dave Lutz Continuing Education Units (CEUs) are nothing more than fool’s gold. Yes, that’s right. It’s just like Pyrite with a metallic yellow hue luster that attracts us. We think it’s gold…but it’s not! CEUs or continuing education credits are often mistaken for the primary reason why attendees go to conferences. While important, they are no longer … [Read more…] Filed Under: Attendance Marketing, Business Model, Conference Education Tagged With: , conference marketing, conferences, event marketing, marketing
Reputation And Engagement Are Increasingly Important To Reach Your Market Via Email [Infographic] May 21, 2012 by Jeff Hurt According to Litmus, reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship to … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference marketing, email, event marketing
Using Content Marketing To Grow Conference Attendance May 14, 2012 by Jeff Hurt Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. Here’s a rundown of his video if you want to fast forward to a specific area. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference 01:00 – What Is Content Marketing? 02:07 … [Read more…] Filed Under: Attendance Marketing Tagged With: , attracting attendees, conference marketing, conference tips, conferences, content marketing, event marketing, growing attendance
New Movies Have Preview Trailers: What Does Your Upcoming Conference Education Have? April 26, 2012 by Jeff Hurt Does your conference education have coming attraction previews? No, not those stale electronic and printed marketing pieces with descriptions, bios and pictures. Does your organization provide smart, savvy, provocative short video clips of upcoming education designed to attract buyers? The Movie Trailer Promotion When you go to the movies, the first 10-15 minutes before the … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference education, conference marketing, conferences, event marketing, meeting planning best practices
Four Ways To Create Customer Evangelists For Your Conferences And Events March 30, 2012 by Jeff Hurt What if you could create a volunteer army of true believers who spread the word about your conference? Would you? Sure you would. Creating Customer Evangelists More Profitable Than Marketing Creating customer evangelists is a more efficient and profitable approach to acquiring and retaining customers than traditional marketing says authors Ben McConnell and Jackie Huba … [Read more…] Filed Under: Attendance Marketing Tagged With: , conference best practices, conference marketing, conferences, content marketing, customer, customer evangelists, loyalty, meeting planning best practices
