Tag: conferences


Seeing The Meeting Professional As Content Strategist And Conference Curator

Our conference participants are becoming progressively more sophisticated. At the same time, our digital network is becoming increasingly complex bringing current information and our audience closer. Often our conference participants walk into our events knowing more than our speakers. Their experiences applying knowledge and information frequently surpass that of our presenters. So how can we … [Read more…]

Going Viral: Be The Real Thing

I took my friends to one of my favorite weekend haunts, Kirin Court, a Chinese dim sum experience in far North Dallas. On weekends they offer a special buffet-type affair from 10 am – 10 pm. The Sunday wait time is usually at least an hour. The lines are long even though the restaurant seats … [Read more…]

Dear Association Executive, That Is Not Education!

Dear Association Executive: Education is in your mission statement, right? If not, it’s probably in your strategic plan. Isn’t it? (If not, it should be!) How Much? So let me ask you an important question: If education is in your mission or strategic plan, how much of your budget is dedicated to educating your members? … [Read more…]

Where Is The Conference Revolution Headed Next?

Like potter’s hands on clay, social technologies continue to shape our world. We are witnessing one of the greatest cultural revolutions in some time. It’s impacting everything from our personal lives to our families to our work to our relationships. The Social Network Era has arrived. From Things To Ideas Society has shifted from a … [Read more…]

We Are All Visual Learners

How much do you learn from your sight? Most scientists agree that about 75% of your learning occurs through your vision. Looking To Learn Consider infants. They pick up behavior traits by observing people around them. They process and interpret facial expressions and gestures. From a quick glance, they can tell if their parents are … [Read more…]

Face To Face Events Popular B2B Content Marketing Strategy Says Study

You’ve probably heard the mantra, “You should be using content marketing if you want to be successful.” So where do face to face events fit within the content marketing strategy? Report Identifies Events As Important According to a study by MarketingProfs and Junta42, in partnership with the Business Marketing Association (BMA) and American Business Media … [Read more…]

Online First, Face To Face Second

I register for conferences online. I make my hotel reservations online. I make my flight reservations online. I try to schedule my itinerary online. I schedule my medical appointments online. Except for emergencies of course. I make my hair appointment online. I make my dental appointments online. I buy my movie tickets online. I connect … [Read more…]

Creating An Unforgettable Event: Unlocking Memory By Unleashing The Power Of Thinking

You are what you eat. What you see is what you get. These idioms are familiar to most of us. Here’s a simple truth: What you think about is what you remember! The implication for your conferences, events and meetings are substantial. Our Memory Is Like A Video Recorder? Not! Many meeting professionals and conference … [Read more…]

The Six Beatitudes Of Technology For Meetings

I am a firm believer that the proper application of appropriate meeting technology is a corner stone of today’s successful meetings and events. The world has changed. Our customers have changed. Yet our conferences and meetings are institutionalized systems that have remained stagnant. Blessed Are Those… The following beatitudes are suggested ways to help meeting … [Read more…]

Get On The Brain Train Before It Leaves The Station

Attendees spend about 24 hours physically present in a three-day conference experience. (About eight hours a day, outside of sleep and night activities.) Students who attend school from kindergarten through high school typically spend more than 13,000 hours learning from teachers. 24 hours seem minimal as compared to 13,000 hours. Yet, most conference participants try … [Read more…]