Silos belong on farms, not your conference strategic plans. Unfortunately, most of us are familiar with the traditional company departmental silo model. As is your conference planning process! We work, live and breathe in silos on a daily basis. Social Media Streamlines Silos So it is with social media. It is often compartmentalized into one departmental silo although it actually crosses all departments. When your potential conference attendees call your office, they don't care who or … [Read more...]
Juice Up Your Conference App
It's time to juice up your attendees' conference experience with a mobile app. The best built-for-purpose conference apps provide a seamless and user-friendly experience that can be customized by the attendee. Conference Mobile Apps Here To Stay Built-for-purpose conference apps have hit the fast-follower stage. In fact, most major conferences are in their second or third year of implementing this attendee-centric tool. The quickly changing app landscape, however, means everyone can … [Read more...]
Social Media And Events Continue To Grow: 2012 Research
Marketers still place a high value on social media. 83% of marketers surveyed by Social Media Examiner indicate that social media is important to their business. 73% of event organizers surveyed by Amiando indicate that social media is important to their conferences, events and meetings. Clearly social media is a fad that's gone rad and part of the norm. 2012 Interesting Social Media Stats For Marketing And Events Here are some interesting 2012 social media stats comparing business … [Read more...]
How Twitter Is Socializing Conferences
Have you noticed an emerging trend of Twitter and Facebook integrating with TV? Smartphones and tablets are now on coffee tables beside the TV remote. Nielsen says that 40% of television watchers are multiscreening everyday. These couch potatoes have a TV remote in one hand and their mobile device in the other! Why? One-third of those multitaskers are using their mobile devices to review something related to the television show that they are currently watching. Some are texting, tweeting and … [Read more...]
Using Social Media To Generate Conference Attendee Registration
"This year we are going to start engaging with more people via social media," your boss says at the staff meeting. "We're going to have a conference blog, a Twitter feed, a conference Facebook page and a Linkedin event. And I need each of you to contribute some weekly content." Hearts drop. Eyes roll. Some even excuse themselves from the room. Social Media Strategy? Many of us have heard similar words from our supervisors. The intention is good. The goal of engaging with customers and … [Read more...]
Top Seven Conference Functions Easily Leveraged By Social Media
Your conference's social media presence is worthless unless you do something with it. It isn't enough to have a conference blog, an event Facebook page, a conference YouTube channel, an event Twitter profile, a LinkedIn event or a multiplicity of other outposts in social media. Ok, perhaps it's better than not having a presence at all. But I am not sure if a dead social media presence is better than the absence of one. So what is the value of having social media outposts? Having a … [Read more...]
The Six Beatitudes Of Technology For Meetings
I am a firm believer that the proper application of appropriate meeting technology is a corner stone of today's successful meetings and events. The world has changed. Our customers have changed. Yet our conferences and meetings are institutionalized systems that have remained stagnant. Blessed Are Those... The following beatitudes are suggested ways to help meeting professionals make the right choices when it comes to incorporating technology tools in their conferences and events. 1 … [Read more...]
Why Your Event Needs To Increase Its Social Media Monitoring
The majority of conference and event organizers are not monitoring social media. Are you? According to a 2011 Social Media & Events Report released by amaindo, more than 60% of event organizers do not use social media to listen, connect and collect data about their customers and potential customers. Event organizers are overlooking a lot of unused, ripe, low-hanging fruit by not monitoring social media. Missing The Boat...And Opportunities Few conference organizers spend the time to … [Read more...]
