Ten Tips For Successful Conference Tweeting April 25, 2011 by Jeff Hurt Tweeting at conferences and events. It seems to be a love-hate relationship with some. Some say it’s become passé. Others see it as a way to spread information. Some conference organizers, mostly those outside of social media events, are beginning to see an uptick in the backchannel chatter. Their attendees are just starting to discover … [Read more…] Filed Under: Social Media Tagged With: , best practices for tweeting, conferences, engagement, event technology, Twitter for events
Creating A Conference Pleasure Rush April 11, 2011 by Jeff Hurt Relevant conference content should be the crack cocaine of conference attendees. It should create euphoria, an alertness and extreme craving for more. The right content for the right audience can create a pleasure rush. When relevant content is presented within applicable context, attendees’ brains get juiced. It creates the conference pleasure principle! Stroking The … [Read more…] Filed Under: Event Planning Tagged With: , brain-friendly conferences, conferences, Education & Adult Learning, meeting industry trends, meeting planning best practices
Why Your Conference Is Stuck In A Rut April 8, 2011 by Jeff Hurt The greatest wonder in the world lies in a three-pound mass of cells, with 1,000 trillion connections and the consistency of oatmeal, located in our skulls. The human brain. It controls your annual meeting. It controls your planning. It controls your attendees’ onsite actions. It has more impact on your planning and onsite implementation than … [Read more…] Filed Under: Event Planning Tagged With: , brain-friendly conferences, conferences, Education & Adult Learning, meeting industry trends, meeting planning best practices
Enough Of Slow Death Conferences! April 4, 2011 by Jeff Hurt “It’s like attending a slow death. Once you’ve been to one conference, you’ve been to them all. They are boring!” Those words echoed in my ears like a YouTube video continuing to loop. They stung. Resonated. Pricked my brain. They sat on my heart like concrete blocks tied to my feet and sunk in the … [Read more…] Filed Under: Event Planning Tagged With: , annual meeting, conferences, improving annual meetings and education, meeting, meeting planning best practices
Six Web Verbs Associations And #Eventprofs Should Adopt March 30, 2011 by Jeff Hurt In the next 20 years, six dramatic technology trends will influence our connected world. We are already watching how these forces are shaping modern web culture. Kevin Kelly, co-founder and senior maverick of Wired Magazine, identified these six trends in his opening keynote at the 2011 Web 2.0 Conference. His reflections give us a window … [Read more…] Filed Under: Event Planning Tagged With: , association trends, associations, conferences, meeting industry trends, nonprofit predictions, nonprofit trends
What Is The Right Mix? Face-to-Face, Digital, Hybrid Events March 29, 2011 by Jeff Hurt Your meeting’s reach no longer stops at the conference room walls. Now technology makes it possible to reach people you never had access to before. The question is: How much should be live-only and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are … [Read more…] Filed Under: Business Model, Hybrid & Virtual Tagged With: , conferences, digital events, engagement, event technology, hybrid events, live streaming, virtual events
Why Your Conference Needs Meeting Anthropologists March 24, 2011 by Jeff Hurt Your annual meeting needs a couple of meeting anthropologists! No, not a couple of people in Raiders of the Lost Ark clothing, carrying shovels and picks. You need curious people, preferably outsiders, to observe your meeting participants’ actions, behaviors, decisions and group culture. You need to know how your attendees interact with each other, respond … [Read more…] Filed Under: Event Planning, Experience Design Tagged With: , conferences, meeting planner, meeting planning best practices
Marketing Your Event To Prospects And Past Attendees March 23, 2011 by Jeff Hurt Is there a difference in the way your market your event to prospects and past attendees? You betcha! There’s a huge difference. Past Attendee Event Marketing Wants Past attendees have already built a relationship with you. Assuming that they had a great conference experience, they are biased in favor of your event. After attending your … [Read more…] Filed Under: Attendance Marketing Tagged With: , conferences, event marketing, influence, influencers, meeting planning best practices
Six Research Tactics To Continually Improve Your Annual Meeting March 22, 2011 by Jeff Hurt R&D. Those three characters can strike fear in some and dread in others. Your annual meeting is just one touchstone in a portfolio of customer touchpoints. Like any gadget, service, or software, the annual meeting fills a need and provides solutions to customers. Usually it generates revenue for the organizing company. And like any good … [Read more…] Filed Under: Event Planning Tagged With: , annual meeting, conferences, meeting best practices, meeting research, R&D
Event Organizers: Chief Storytellers And Liars March 21, 2011 by Jeff Hurt You are a liar. At least Seth Godin thinks so. In Seth Godin’s book, All Marketers Are Liars, Godin claims that marketers lie to consumers because consumers demand it. He says that customers don’t really need an organization’s products and services. They buy them because they want what the organization sells, because of the way … [Read more…] Filed Under: Event Planning Tagged With: , conferences, event, storytelling, unforgettable events
