Tag: conferences


Who Is The Conscience Of Your Conference?

A thin, transparent sheet of ice is how I would describe some of today’s annual meetings and conferences. The line between education, promotion and sales has blurred. That ice cracks as attendees experience conference sessions that have been sold to the highest bidder. Sponsored education sessions have become blatant promotions of services and products. Attendees … [Read more…]

From The Mixed-Up Files Of Association Conference Misguided Behavior

It was an opening general session with a marquee headliner. I was anxious to hear him. The session started to great fanfare and hoopla. The Minute By Minute Replay Fifteen minutes later, I felt like I was watching those hideous commercials that theaters play before the movie trailers start. I was Waiting For Godot. The … [Read more…]

What Would Happen If? How To Eat Your Own Dogfood

“If you want to be disruptive, don’t start with your best practices,” says Unmair Haque. “Try instead with your industry’s worst practices and take tiny steps–or better yet, giant leaps–towards bettering them.” Umair Haque’s post, “Why You Should Focus On Your Worst Practices” got me thinking. His statement “Diet on your own dogfood” resonated with … [Read more…]

14 Conference And Event Trends That Will Shape The Next Decade

What do the next ten years have in store for conference and event organizers? Plenty. 14 Conference And Event Trends That Will Shape The Next Decade As 2010 comes to a close, many conference and event professionals have been looking ahead to the 2011. Here’s a look into 2011 and the next decade. 1. Increased … [Read more…]

Five Important Psychological Advantages Of Stories For Your Conferences And Events

Stories have important psychological advantages that help keep people engaged. Good conferences provide many opportunities to hear and share stories thus increasing engagement. Facts Coupled With Stories Connect Your conference can be full of factual information presented logically and sequentially. But facts alone fall short. They usually don’t persuade someone to change. Information is static. … [Read more…]

Information Dump Or Learning Facilitator?

It’s time to decide which one your conference is: information dump or learning facilitator. Is there a difference between information and education? Education and learning? A quick review of the definitions for each within the context of meetings helps provide clarity. Information Information is concepts, data, facts and research. Communicating information is normally show-n-tell lectures … [Read more…]

Designing Content For The Big Tent General Session

Finding the right keynote presenter that has content specific for your conference audience is frequently as difficult as finding a needle in a haystack. Many times the content experts are not the greatest presenters. Yet the good presenters don’t have any content of value to the attendees. So what do you do? How can you design conference content … [Read more…]

Obituary For A Conference Education Session

It was a wasted ninety minutes of life. 5,400 seconds of possibility that are now gone forever without a shred of hope, learning or motivation. It had such potential. It died so quick and so young. No one understood a single thing that was said. The barrage of PowerPoint slides with small fonts, too many … [Read more…]

Calculating ROI For Your Tradeshow Booth

Was exhibiting at that tradeshow worth your time and resources? How would you know? In today’s world where so much business is conducted on the phone or digitally, meeting customers, prospects and other stakeholder face-to-face is extremely important. At the same time, you want to effectively keep your costs down and use your time and … [Read more…]