Tag: customer

Conference Improvement Starts With A Focus On The Attendee Experience

September 29, 2014 by

Improving attendee experiences is a top priority for the majority of conference planners. Yet few of us plan the attendee experience correctly. We approach conference planning from the inside-out. Considering the attendee experience is an afterthought. Most conference improvement plans look something like this: Systems & Resources → Procedures → Touchpoints → Interactions → Experiences. Although we don’t usually … [Read more…]

Filed Under: Experience Design

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Using Empathy Mapping To Create Conference Target Market Personas

July 10, 2014 by

We could all use a little more empathy…and a little less yelling! And your organization could definitely cultivate more empathetic team members who help plan and design your conference and education offerings. Why We Need More Empathy For Our Stakeholders Empathy is walking in another person’s shoes and understanding life through their eyes. It is … [Read more…]

Filed Under: Event Planning, Experience Design

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Your Attendees Are More Than Transactions. They Are Unique Individuals!

July 17, 2012 by

The traditional approach to understanding your conference attendees has been to consolidate and analyze their transactions, attendance and activities at various events. Knowing the customer has been confined to segmentation, statistical averages and historical inferences. This is no longer enough! Organizations need to have a much more holistic view of their customer based on how … [Read more…]

Filed Under: Event Planning

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Four Ways To Create Customer Evangelists For Your Conferences And Events

March 30, 2012 by

What if you could create a volunteer army of true believers who spread the word about your conference? Would you? Sure you would. Creating Customer Evangelists More Profitable Than Marketing Creating customer evangelists is a more efficient and profitable approach to acquiring and retaining customers than traditional marketing says authors Ben McConnell and Jackie Huba … [Read more…]

Filed Under: Attendance Marketing

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Using Social Media Successfully For A Digital Concierge And Customer Service 3.0

January 20, 2012 by

Ever been in a small business or restaurant that has a small bell sitting on the front counter? Next to the bell is a sign with the words “Ring for service.” In my opinion, many of today’s social media networks are the equivalent of that little bell with the words “Tweet or post for service.” … [Read more…]

Filed Under: Social Media

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