Some of my friends call me a foodie. I prefer the term connoisseur as it sounds more sophisticated. There's no doubt about it. I am devoted to the enjoyment of good food. Three Types Of Restaurants One of the things I've learned in my scouring for good and unusual foods is that there are three types of restaurants: one for the general masses, one that serves the locals and one that serves regulars. 1. Restaurants for the general masses. Restaurants that try to serve the masses usually have … [Read more...]
CEUs Are The Fool’s Gold Of Conference Marketing
Continuing Education Units (CEUs) are nothing more than fool's gold. Yes, that's right. It's just like Pyrite with a metallic yellow hue luster that attracts us. We think it's gold...but it's not! CEUs or continuing education credits are often mistaken for the primary reason why attendees go to conferences. While important, they are no longer the main attraction. CEUs Have Been Commoditized Since CEUs are public domain, there are no mandated guidelines for instruction or learning activities. … [Read more...]
Reputation And Engagement Are Increasingly Important To Reach Your Market Via Email [Infographic]
According to Litmus, reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. After visiting your website, making a purchase, or stumbling across your company's blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship to maintain, and one wrong step can end in tragedy with your electronic correspondence in the spam folder. Look below to find out how to … [Read more...]
Using Content Marketing To Grow Conference Attendance
Joe Pulizzi shares how he uses content marketing to grow attendance at the Content Marketing World Conference. Here’s a rundown of his video if you want to fast forward to a specific area. 00:10 – Who Is Joe Pulizzi & What Is The Content Marketing World Conference 01:00 – What Is Content Marketing? 02:07 – How To Use Content Marketing To Grow Conference Attendance 03:39 – Tips For Creating Content For Your Conference Marketing 06:59 – For More Information On Content … [Read more...]
New Movies Have Preview Trailers: What Does Your Upcoming Conference Education Have?
Does your conference education have coming attraction previews? No, not those stale electronic and printed marketing pieces with descriptions, bios and pictures. Does your organization provide smart, savvy, provocative short video clips of upcoming education designed to attract buyers? The Movie Trailer Promotion When you go to the movies, the first 10-15 minutes before the movie starts is spent on preview trailers of upcoming movies. Movie trailers serve as short advertisements, commercials … [Read more...]
Small Groups Of Friends Are The Key To Influence Not Swaying Influential People
Finding and using influential people is a myth says social behavior researcher Paul Adams, author of Grouped: How small groups of friends are the key to influence on the social web. According to Adams, the focus on influentials is based on the view of how we want the world to work versus how it actually works. The Law Of The Few Malcolm Gladwell first described The Law of the Few in his 2002 book The Tipping Point. It states that if you reach and persuade the minority of influential people in … [Read more...]
Creating A World Wide Rave For Your Conference
The World Wide Rave is one of the most exciting and powerful ways to reach an audience says David Meerman Scott. Imagine if people couldn't stop talking about your conference, your organization, your exhibitors and your sponsors online. Imagine if they were posting information about your upcoming event in Facebook, Twitter, LinkedIn and other social networks. That's what a World Wide Rave does. WWR- What Is That? So exactly what is a World Wide Rave? "A world wide rave is when people around the … [Read more...]
Using Emotional Targeting In Your Event Marketing Materials
Logic makes people think. Emotions make people act. Often our event marketing simply over-intellectualizes everything. It emphasizes the number of education sessions, the number of qualified attendees, the hours of continuing education credit, the technology applications available, the years of experience of the speakers, the economic data of the attendees and the like. But are those the right things to emphasize in your conference marketing materials? It's An Emotional Choice Why do you buy a … [Read more...]
