The 21st Century Meeting Professional: Act Strategically, Think Both Functionally And Strategically April 6, 2017 by Jeff Hurt What’s the role of the 21st Century meeting and conference professional? In the past, the answer was easy. Perform very straight forward, transactional, functional tasks related to the logistics of conferences, meetings and events. S/He fulfilled the same types of tasks on a daily basis. When asked to make improvements, s/he focused on efficiency and … [Read more…] Filed Under: Event Planning Tagged With: , ambidextrous organization, conference organizer, conference strategy, meeting professional, strategic planning, strategic thinking, strategic value
In Today’s Economy, Significance Precedes Momentum October 9, 2015 by Jeff Hurt So many people ask me, “If ______________ (fill in the blank) is so important for conferences, why aren’t more conferences implementing it?” “So you wait to make changes to your event once you see other conferences are already doing it?” I respond. “You wait to copy someone else instead of being the leader?” Frequently, conference … [Read more…] Filed Under: Event Planning Tagged With: , change management, conference, conference organizer, conference planning team, Innovation, meeting planning best practices, meeting professional, tipping point
Impotent Conferences Are Powerless To Influence Forward Movement July 1, 2015 by Jeff Hurt Imagine a radio station that played adult contemporary, classical, country, dance, electronic, golden oldies, heavy metal, news, pop, R&B, rock, southern gospel and talk alternating between each. What if this commercial radio station tried to appeal to everyone’s musical taste as well as news and talk radio? How successful would it be? It wouldn’t work, … [Read more…] Filed Under: Event Planning Tagged With: , attendee experience, conference best practices, conference experience, conference organizer, learning, meeting professional, networking, strategic thinking, target market
Faulty Governance Models Can Obliterate Your Conference June 9, 2015 by Jeff Hurt Does your organization have a permission-withholding culture or a permission-granting culture? One of those cultures is empowering, healthy and life-giving. The other is stifling, frustrating, dysfunctional and can annihilate your conference success. Unfortunately, I’ve found that more organizations have permission-withholding cultures. They foster three characteristics: bureaucracy, control and mistrust. These three dysfunctions disempower leaders and … [Read more…] Filed Under: Event Planning Tagged With: , association best practices, association governance, conference best practices, conference governance model, governance model, meeting planner, meeting professional, nonprofit governance
Your Conference Renewal Begins With Wondering April 22, 2015 by Jeff Hurt Where does true conference improvement begin? The conference revitalization process is probably very different than many of your past experiences. It’s so different that we have to view it through new lenses. By taking charge of your own understanding of conference improvement and transformation, you begin a new journey. You are exploring uncharted territory. You … [Read more…] Filed Under: Event Planning Tagged With: , conference improvement, conference organizer, conference planning, conference planning team, culture of learning, inquiry, meeting planner, meeting professional, reflection, strategy, transformation, wonderings
Rebalancing Conference Vertigo By Starting With Design-Less Strategies April 17, 2015 by Jeff Hurt Leaping to action without a solid comprehension of your conference target market and their needs causes all sorts of mayhem. Some conference organizers and their planning team members don’t even realize they are in the eye of a storm. That mayhem is their blind spot. Planning a conference without a deep understanding of what makes … [Read more…] Filed Under: Experience Design Tagged With: , conference design empathy, conference organizer, conference planning, conference planning team, constrained collaboration, culture of learning, customer empathy, empathy, learning organization, meeting planner, meeting professional, strategic empathy, strategy
Constrained Collaboration Can Derail Conference Improvement April 16, 2015 by Jeff Hurt Collaboration – it’s one of the buzzwords of business today. Collaboration is when people work together to achieve a goal. Multiple individuals from different departments work together to accomplish a task or project. Evan Rosen in his book The Culture of Collaboration says “[Collaboration is] working together to create value while sharing virtual and physical … [Read more…] Filed Under: Event Planning Tagged With: , conference organizer, conference planning, conference planning team, constrained collaboration, culture of learning, learning organization, meeting planner, meeting professional, strategy
Pivoting Away From Past Procedures To New Conference Horizon Returns April 15, 2015 by Jeff Hurt Your current conference planning and improvement procedures have its roots in industrial revolution models. We are still designing our conference in the exact same way that companies designed their manufacturing production process, to paraphrase Dave Gray author of The Connected Company. We are trying to imitate the industrial age to make our conference networking, programming … [Read more…] Filed Under: Event Planning Tagged With: , conference organizer, conference planning, conference planning team, culture of learning, learning organization, meeting planner, meeting professional, strategy
Triple Loop Learning, The Loop Of Doom And Conference Transformation April 14, 2015 by Jeff Hurt Are you really, really good at what you do? Sure you are. You’ve probably mastered your discipline and expertise. You may even be one of the best conference organizers in the world. Meetings And Conference Success Those meeting professionals that are almost always successful at their work rarely experience failure. And those that have rarely … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference improvement, conference organizer, double loop learning, meeting professional, organizational learning, single loop learning, triple loop learning
Implementing Double Loop Learning For Conference Improvement April 9, 2015 by Jeff Hurt Most professionals, like you, are really good at single loop learning. We have a mental map that we use for conference improvement. We follow standard, prescribed routines to solve typical conference problems. That’s single loop learning. (BTW, single and double loop learning applies to any type of organizational improvement. I’m applying it to conference improvements.) … [Read more…] Filed Under: Event Planning Tagged With: , conference best practices, conference improvement, conference organizer, double loop learning, meeting professional, organizational learning, single loop learning, triple loop learning
