Social Media And Events: Listening, Pre-Conference Chats And Community Managers April 23, 2012 by Jeff Hurt Are you using social media as a push or pull strategy for your event? Are you trying to force traditional marketing strategies into the social media funnel? Author Jonathan Fields discusses ways to use social media for your next conference or event beyond the traditional social media marketing strategies. Video edited from PCMA’s Convening Leaders … [Read more…] Filed Under: Experience Design Tagged With: , community management, conference best practices, conference community, online listening, social media for events, social technology, Twitter chats
Cultivating Strong Online Relationships To Build An Ever Ready Troop Of Evangelists December 21, 2011 by Jeff Hurt It’s important to build your network before you need it! Building a network of organization supporters who can do a variety of things at a moment’s notice is imperative in today’s socially networked world. Transactions Versus Relationships Unfortunately, many organizations struggle with relationship building. Instead, they are masters of the transaction. Their emphasis on transactions … [Read more…] Filed Under: Attendance Marketing Tagged With: , engagement, influencers, online conversations, online listening, online social media conversation, relationships, WOM
